1. Go Local – The Local Media in the North of Italy Communicating Europe – Going Local Brussels, 5 June 2007 Matteo Fornara Rappresentanza a Milano della Commissione Europea Commissione Europea

2. 2 NORTHERN ITALY 8 regions 48 provinces Population: 25 million Local newspapers: –diffusion: 4/1 vs national press –Big influence on local public opinion –Specific political situation

3. 3 GO LOCAL – THE MEDIA 2006 60 newspapers HQ visited in 46 provinces Meeting with the Director Local dimension of the EU news EU dimension of the local news

4. 4 THE MEDIA Different structures – dimension – news coverage (only local vs local + national & international) – website (or not) – … … Our task: answer to their needs, not ours!

5. 5 ACTION Direct collaboration REP – media started Every week: 2-3 EU-related news sent to each of them – on issues of direct interest for them –In an adapted language (no bureaucratic, avoid references to the unknown world of Brussels…)

6. 6 RESULTS Publication in various ways (episodical; periodical; specific places) Feed-back and requests from them (both the media and the readers) Specific actions for journalists organised

7. 7 ACTIONS Seminars for journalists (Turin, Piacenza, Trieste, Rimini, Pavia..) Visits to Brussels (next: September) Joint initiatives media – REP - schools Collaboration with the ED (top: Piemonte, Turin)

8. 8 CHALLENGES Adapt the product even more to the specific needs Widen the impact on other media (TV, radio, web) Give continuity: no end date (ressources to Milan)