1. + Creative Advertisements Chapter 8 - Marketing

2. + Some Suggestions….. The ad should say how the customer can respond: “Call 735-0000 to sign up today!” (“Call to action”) Don’t have any errors in the poster Make sure your advertising is professional Include all of the needed information (websites are always good) including the company logo Z pattern: the most important information along the top and the “Call to action” along the bottom (the mind always follows the Z pattern when looking at something so take advantage)

3. + Some Suggestions….. Pictures are good, it puts an image into a customer’s mind. One powerful image can have more of an impact than several small images Several small images can be used to show products and how they will help you/are used Making a top-heavy ad with the image in the top left corner can lead them into the Z pattern if text follows If you turn your ad upside down, does it still look just as good? Use of curves and color is good Happy customers and families are often shown

4. + Promotion Methods Sales Force Door to door On floor sales Endorsements Product placement Celebrity endorsement

5. + Promotion Continued Word of Mouth No cost to business No way for business to control this either. Advertising Commercials Print adds Online adds

6. + How to choose? The type of advertising you do will depend on 4 things. 1) Target audience 2) Cash available to advertise 3) Competitors advertising methods 4) Type of product.

7. + Three types of advertisements Create Awareness Goal is promote a cause or event Introduce people to the idea or product. i.e movie trailers, animal rights groups, climate change, etc... Develop an attitude Goal is to cause you to carry a particular attitude when using their product I.e Ax, fragrances, clothing brands. Encourage behaviour Goal is to make you actually do something Donate, spread the word, etc... I.e Drunk driving commercials, Good Life ads.

8. + Identify and Explain For each of the following ads, identify which type of advertisement it is, and identify 2-3 reasons why you chose that type. You will compare answers with your table mates after we go through 2-3 ads.