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MARKETING THE LANDSCAPE BUSINESS MS. GRIPSHOVER LANDSCAPING UNIT 4.

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Presentation on theme: "MARKETING THE LANDSCAPE BUSINESS MS. GRIPSHOVER LANDSCAPING UNIT 4."— Presentation transcript:

1 MARKETING THE LANDSCAPE BUSINESS MS. GRIPSHOVER LANDSCAPING UNIT 4

2 OUR OBJECTIVES Determine the price of landscape projects. Identify how to calculate the cost of landscape projects. Identify ways of marketing landscape businesses.

3 HOW ARE THE PRICES OF LANDSCAPE PROJECTS DETERMINED?  The designer job is not only to make the design but also to price the design  Estimate- the approximate price for the work to be done cost of materials cost of labor Price is an estimate not an exact Sometimes more than one company is interested in doing the job and the customer will take bids from them A bid is a FIXED price set for a job Before making a bid, they first must make the design Specifications are written to describe what will happen in the project Estimate sheets can be used to help the landscaper come up with a bid for the customer and also in calculating the price of a landscape project

4 HOW CAN YOU CALCULATE THE COST OF A LANDSCAPE PROJECT? When calculating the cost you must also consider the following: Labor costs Material cost Overhead cost- multiplying the total for labor and materials by 20% will help calculate the overhead costs Contingency cost- unforeseen expenses, multiplying the overhead, labor, and materials by 10% will determine this Profit Cost summation- the sum of the labor, materials, overhead, and contingency costs of a project Profit- the money earned after deducting the cost of the project Should be at least 20%

5 HOW CAN LANDSCAPE BUSINESSES MARKET THEIR PRODUCTS AND SERVICES? Advertise in the telephone book Newspaper advertisement Word of mouth Distribute flyers to target markets

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