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PRIUS – MAN ABOUT WORLD APPEARS IN THE USER’S iPAD NEWSTAND This program is designed to drive the modern gay traveler to PRIUS by delivering a PRIUS experience.

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Presentation on theme: "PRIUS – MAN ABOUT WORLD APPEARS IN THE USER’S iPAD NEWSTAND This program is designed to drive the modern gay traveler to PRIUS by delivering a PRIUS experience."— Presentation transcript:

1 PRIUS – MAN ABOUT WORLD APPEARS IN THE USER’S iPAD NEWSTAND This program is designed to drive the modern gay traveler to PRIUS by delivering a PRIUS experience to his iPad or Android Tablet. ManAboutWorld magazine issues and guides are accessed through the ManAboutWorld App. The App itself is free, and is found in the Apple App Store or Google Play. The magazine issues, guides and subscriptions are considered “in-App purchases.” When users download the ManAboutWorld App, nearly all of the content is available only by purchasing a subscription or individual guide/. The “Big City Day Trips” guide from PRIUS will be available through the Apple Store for Apple iPads and Google Play for Android Tablet. The content is downloaded to the user’s Newsstand for viewing.

2 PRIUS – MAN ABOUT WORLD FREE DOWNLOAD “Big City Day Trips” guide will be promoted to existing Man About World customers. The guide will be available for free download in each user’s issues library, where it displays like a billboard, bypassing payment and encouraging users to download and read it. The guide will be available for free for six months. A PDF version will also be made available for viewing on mobile phones and desktop systems. Tap to download our our new USA Day Trips Guide brought to you by

3 PRIUS – MAN ABOUT WORLD NATIVE INTEGRATION The “Big City Day Trips” guide will be developed for five US cities. The cities chosen can be determined by PRIUS. We recommend LA, NY, Fort Lauderdale, Dallas and Chicago. For each city, the top drive-to excursions for gay locals or visitors will be highlighted. For an example of a guide for one city, 1. Launch the App Store on an iPad and search “gay travel” 2. Download the ManAboutWorld App to your iPad 3. Launch the ManAboutWorld App 4. Tap the library tab from the App menu. This is where your guide will appear. 5 Choose the free West Hollywood Guide (see page 12)

4 PRIUS – MAN ABOUT WORLD NATIVE INTEGRATION Users can scroll the pages of the Guide and PRIUS full screen ads appear on up to five pages. Ads can be static or dynamic and can include HTML. Ads can also include up to a total of 30 seconds of video All advertisements are sized for the iPad Retina screen at 1536 pixels wide by 2048 Pixels high at 264 pixels/inch. For ads without embedded video or HTML, artwork can be supplied as a jpeg image at that size and resolution, supported by documentation (fax, scan, description) of where live links should go, and the link destinations. Ads with embedded video or HTML can be created in Adobe InDesign, and delivered as INDD files with supporting fonts and HTML/Video files. Alternately, you can purchase our Interactive Ad Creation package.

5 PRIUS – MAN ABOUT WORLD SAMPLE CITY PAGE (FIVE TBD CITIES WILL BE CREATED)

6 PRIUS – BIG CITY DAY TRIPS DOWNLOAD PAGE (WEB AND MOBILE VERSIONS WILL BE BUILT) PRIUS.COM BIG CITY DAY TRIPS

7 PRIUS – ABOUT MAN ABOUT WORLD ManAboutWorld is not a print magazine or a website. It’s a digital gay travel magazine — the first developed exclusively for tablets. It’s an immersive and interactive digital canvas that captivates and inspires gay travelers — and presents unique opportunities to reach and engage them. ManAboutWorld is sold through iTunes and Google Play. And is in the #1 search position on iTunes for Gay Travel, and in the top 1% of all travel Apps (ahead of National Geographic!) ManAboutWorld is perfect for connecting with today’s wired gay travelers. It’s enticing like print and media-rich and interactive like the web. It’s the best of both. It’s the future. And it can help position your business and brand as savvy and forward thinking, while driving quantifiable consumer awareness, engagement and transactions.


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