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Project URL – TM QUANTITATIVE EVIDENCE Auckland, NZ April 5, 2005 Presented by: Colleen Cook Bruce Thompson.

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Presentation on theme: "Project URL – TM QUANTITATIVE EVIDENCE Auckland, NZ April 5, 2005 Presented by: Colleen Cook Bruce Thompson."— Presentation transcript:

1 Project URL – http://www.libqual.org TM QUANTITATIVE EVIDENCE Auckland, NZ April 5, 2005 Presented by: Colleen Cook Bruce Thompson

2 “22 Items and The Box….” Why the Box is so Important  About 40% of participants provide open-ended comments, and these are linked to demographics and quantitative data.  Users elaborate the details of their concerns.  Users feel the need to be constructive in their criticisms, and offer specific suggestions for action.

3 “…and Five Ancillary Items” Either Zero or Five Ancillary items are selected to address local or consortial concerns  Items from the initial LibQUAL+ TM item pool.  Items written by previous consortial groups.

4 Some Measurement Integrity Evidence Empathy Information Control Responsiveness Symbol Utilitarian space Assurance Scope of Content Ease of Navigation Self - Reliance Library as Place Library Service Quality Model 3 Refuge Affect of Service Reliability Convenience Timeliness Equipment

5 alpha By Language By Language ServiceInfo.Lib as Group n AffectControlPlaceTOTAL American (all)59,318.95.91.88.96 British (all) 6,773.93.87.81.94 French (all) 172.95.90.89.95

6 alpha by University Type By University Type ServiceInfo.Lib as Group n AffectControlPlaceTOTAL Comm Colleges 4,189.96.92.89.97 4 yr Not ARL36,430.95.91.88.96 4 yr, ARL14,080.95.90.87.96 Acad Health 3,263.95.92.90.96

7 Service Affect (n = 71,170 English) SA20APER.80541.22199.27521 SA07APER.80338.27236.20993 SA17APER.79655.20844.22793 SA04APER.77062.29258.17694 SA15APER.73437.34646.24299 SA23APER.73391.34359.27896 SA01APER.71589.29773.16972 SA12APER.71541.32229.25528 SA10APER.68825.35941.28090 Service Affect

8 Library as Place Library as Place (n = 71,170 English) LP13APER.26213.25710.80013 LP05APER.20412.15920.73601 LP09APER.27765.24869.72631 LP24APER.26672.34873.72148 LP19APER.19630.28102.70295

9 Information Control Information Control (n = 71,170 English) IA18APER.29824.73480.28164 PC11APER.29045.71111.19999 IA03APER.24482.70341.18989 PC25APER.21770.68760.22736 PC21APER.41572.65615.30096 PC02APER.37847.63860.16559 PC16APER.33439.61598.36448 IA14APER.28759.58521.39295

10 Validity Correlations Serv_AffInfo_ConLibPlaceTOTALper Serv_Aff1.0000.7113.5913.9061 Info_Con.71131.0000.6495.9029 LibPlace.5913.64951.0000.8053 TOTALper.9061.9029.80531.0000 ESAT_TOT.7286.6761.5521.7587 EOUT_TOT.5315.6155.4917.6250

11 LibQUAL+ ™ Implementation

12 Interpretation: Mean Perceived Scores (n=34)

13 LibQUAL+ ™ 2004 Summary Colleges or Universities American English (n = 69,449)

14 LibQUAL+ ™ 2004 Summary Academic Law Institutions American English (n = 4,092)

15 LibQUAL+ ™ 2004 Summary Academic Health Sciences American English (n = 3,664)

16 LibQUAL+ ™ 2004 Summary Hospitals American English (n = 1,024)

17 LibQUAL+ ™ 2004 Summary Colleges or Universities Undergraduates – American English (n = 37,661)

18 LibQUAL+ ™ 2004 Summary Colleges or Universities Graduates – American English (n = 16,750)

19 LibQUAL+ ™ 2004 Summary Colleges or Universities Faculty – American English (n = 11,755)

20 LibQUAL+ ™ 2004 Summary Colleges or Universities Staff – American English (n = 3,283)

21 Score Norms Norm Conversion Tables facilitate the interpretation of observed scores using norms created for a large and representative sample. LibQUAL+™ norms have been created at both the individual and institutional level

22 Institutional Norms for Perceived Means on 25 Core Questions Note: Thompson, B. LibQUAL+  Spring 2002 Selected Norms, (2002).

23 LibQUAL+ ™ Interactive Institution Statistics

24 LibQUAL+ ™ Interactive Multi-Variable Statistics

25 In Closing LibQUAL+™ methodology focuses on success from the users point of view (outcomes) Demonstrates that a web-based survey can handle large numbers; users are willing to fill it out; and survey can be executed quickly with minimal expense LibQUAL+™ requires limited local survey expertise and resources Analysis available at local and inter-institutional levels Many opportunities for using demographics to discern user behaviors

26 LibQUAL+ ™ Resources LibQUAL+™ Website: http://www.libqual.org http://www.libqual.org Publications: http://www.libqual.org/publications http://www.libqual.org/publications Events and Training: http://www.libqual.org/events http://www.libqual.org/events LibQUAL+™ Bibliography: http://www.coe.tamu.edu/~bthompson/servqbib http://www.coe.tamu.edu/~bthompson/servqbib LibQUAL+™ Procedures Manual: http://www.libqual.org/Information/Manual/index.cfm http://www.libqual.org/Information/Manual/index.cfm

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