1. Search Engine Marketing SEM Search engines jump start the process of engagement for new customers.

2. SEM 2/3 of Customers go to sites they know 1/3 SE or random B2B typically do the same

3. Shopping Site Selection Method

4. Search Engine 40% on line spending on SE Money should be spend on tuning site, organization news release, streaming video ad with SEO techniques

5. Marketing Confidence

6. Search and Display Search ads and Display ads Search ads 50% more vistors Search and display ads 68% more visitors Search ads online purchases up 210% over display ad purchases up 50% Combination most powerful

7. Best Practices for SEO SEM White Magic and Black Magic On page and Off page optimization Getting your site in that first page

8. Key Factors in SEO “off page factors” SEO optimize metadata and work arounds for flash and javascript Recruit inbound links through affiliate networks (ie fedex, paypal, wellsfargo) Metatags and popularity by inbound links still most important

9. Ten Positive Factors

10. SEM Paid Search GOOGLE adwords Bidding technologies Tools for SEO and SEM –Google Analytics –Semphonic Campaign Tracker –Eightfoldlogic –Inceptor –Omniture (adobe) –mediamind

11. New Ideas in SEM Google Title 25 Characters Google ad 35 Characters Honda Element example Legal Issues of Paid Search

12. Additional SEM International SEM Local Search Vertical Search –Travel –Employment –IT Search –Shopping –Music –Real Estate –Mobil

13. Additional Search Video Search You Tube