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Country case Denmark Birgitte Lolan Ravn, sundhed.dk & Janne Rasmussen, MedCom.

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Presentation on theme: "Country case Denmark Birgitte Lolan Ravn, sundhed.dk & Janne Rasmussen, MedCom."— Presentation transcript:

1 Country case Denmark Birgitte Lolan Ravn, sundhed.dk & Janne Rasmussen, MedCom

2 Development in use of the Internet for health In 2007 72% / 90%

3 User profile Young Well-educated Woman White collar work Poor health With children Urban ( )

4 Importance of different sources of health information No.2

5 Online Consumer Pattern Online communication with GP Use of other online and interactive services Expected use of both in the future

6 Conclusions Internet usage in general increases More Internet health users User characteristics are diminishing Internet is an important source Online interaction increasing

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