1. Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 10.1 Chapter 10 Open innovation and technology transfer

2. Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 10.2

3. Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 10.3 Figure 10.1 The economic perspective of technology transfer

4. Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 10.4 Figure 10.2 Chesbrough’s open innovation approach

5. Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 10.5 Table 10.1 Contrasting ‘closed innovation’ principles and ‘open innovation’ principles Source: Chesbrough, H. (2003) Open Innovation: The new imperative for creating and profiting from technology, HBS Press, Boston, MA.

6. Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 10.6 Figure 10.3 The tangibility of knowledge Source: Adapted from M. Cooley (1987) Architect or Bee? The Human Price of Technology, Hogarth Press, London. Used by permission of the Random House Group Limited and with kind permission from Professor M. Cooley.

7. Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 10.7 Figure 10.4 Conceptual framework of technology transfer and inward technology transfer

8. Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 10.8 Table 10.2 4A conceptual framework of technology transfer

9. Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 10.9 Figure 10.5 A conceptual framework for the development of genuine business opportunities

10. Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 10.10 Figure 10.6 Interlinking systems of knowledge-transfer relationships

11. Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 10.11 Figure 10.7 A simplified cellular technology system

12. Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 10.12 Table 10.3 Global handset market share Source: Strategy Analytics.