1. Core submission document template Campaign Categories PR Awards is organised by Marketing magazine, a division of Lighthouse Independent Media Ltd. 1 Wui Tat Centre, 55 Connaught Road West, Sheung Wan, Hong Kong Tel: + 852-2861-1882 Fax: + 852-2861-1336 www.marketing-interactive.com

2. Please paste your client organisation/brand logo here Entry Details Please provide the following information: 1. Entry Category 2. Name of Campaign 3. Name of Brand 4. Name of Organisation 5. Name of PR Agency

3. Entry Video Please paste the entry video link if there is any. (optional but strongly recommended)

4. Please insert your text here. Challenge (25%) Max. 1 slide Mandatory information to submit: start/end date, target audience, key objectives, key competitors and budget

5. Strategy (25%) Max. 2 slides – slide 1 - A clear rationale of why you chose this PR approach - The core insight on which you focused your strategy - An outline of your message, along with creative and media thinking - How these were developed to be both distinctive and impactful Please insert your text here.

6. Strategy (25%) Max. 2 slides – slide 2 - A clear rationale of why you chose this PR approach - The core insight on which you focused your strategy - An outline of your message, along with creative and media thinking - How these were developed to be both distinctive and impactful Please insert your text here.

7. Execution Please insert your text here. (25%) Max. 2 slides – slide 1 - An overview of how your campaign/strategy was implemented - The different tactics/medium used within the programme - The roles of these different tactics/medium

8. Execution Please insert your text here. (25%) Max. 2 slides – slide 2 - An overview of how your campaign/strategy was implemented - The different tactics/medium used within the programme - The roles of these different tactics/medium

9. Results Please insert your text here. (25%) Max. 1 slide - The campaign’s bottom-line impact - Notable changes to the stakeholders’ behaviour

10. Please insert your supporting visuals here. Supporting Visuals Max. 2 slides – slide 1 (optional)

11. Please insert your supporting visuals here. Supporting Visuals Max. 2 slides – slide 2 (optional)