1. GoogleGoogle Joseph Bignell  Alfred D’Mello Morgan Haigler  Matt Hamilton HealthHealth OrganizingGatheringSharing

2. Overview Objectives & Purpose Benefits Risks Technology Involved Conclusion

3. Introduction GOOGLE HEALTH Health Records Should electronic health records be used to store patients’ health information in Google Health? Privacy concerns?

4. Social Implications How the internet changes dynamics of doctor visits Allows sharing of health records with family, friends, doctors and others (e.g. Missy Krasner) Offers several advantages Introduces a new Google Health

5. Doctor visits Individuals do online research before consulting a doctor Patients print their research and bring it to doctors’ appointments

6. Sharing of eHealth Records (EHR) Missy Krasner, Product Marketing Manager of Google Health Uses Google Health to: -monitor her mother’s health and manage medical finances -Inform her faraway brother of her mother’s condition

7. Advantages of Google Health Centralized system Includes: - application programming interface - services that help people order prescriptions, send profiles to doctors, import medical records, etc. - Harmful drug interactions - Enables individuals to find a doctor

8. Future of Google Health Real-time collaboration with your doctor through Google Wave Health trends can be analyzed in a specific area by collecting data

9. Potential Risks Google tracks online activity Google’s opacity makes us question its level of security Inaccurate information (Can it result in improper treatment?) Access to personal health records (Are people at higher risk of identity theft?)

10. Audience Question Where do you believe is the safest place for your private health information? To participate: Text (KEYWORD) to 32075 or go to http://poll4.com a)(CAST 3304) The doctors office b)(CAST 33041) A secure server on the internet c)(CAST 33044) At home, hidden under your mattress d)(CAST 33010) Other

11. Technological Factors Adds records online with standard PC (no additional software/hardware needed) Google provides large storehouse of servers Records are put into a database which is stored on the servers Hospitals, Pharmacies and Labs only need an internet connection to access records

12. Conclusion Simple technology and APIs makes Google Health very user friendly and powerful The data Google Health collects can benefit everyone Ease and benefits of using Google Health outweigh the risks

13. Final Audience Question Would you use Google Health to store your personal health record? To participate: Text (KEYWORD) to 32075 or go to http://poll4.com a)(CAST 10784) Yes. b)(CAST 10783) No, I don’t see how it would be useful. c)(CAST 10920) No, I’m worried about my privacy. d)(CAST 10941) No, I don’t trust Google. e)(CAST 10970) Not sure.

14. Questions?