1. Lottery 今天開，明天開，天天都嘛開 Two people who want to take the boat are at the port. There is no one there but a boatman because of typhoon. The two people ask the boatman if he sail. The sound of “sail” is like “open.” The boatman answers “ 今天開，明天開，天天都嘛開 ”. It uses the same sound “ 開 ” 船 and “ 開 ” 樂透. It means the lottery is drawn everyday. boatman

2. Dominos pizza 2-882-5252 餓，爸爸餓，我餓我餓 It uses the homonyms of the number and the Chinese words. Dominos is a multiple shop which sells pizza, so the slogan says “I’m hungry” is very innovative. It just like tells everybody that they are all hungry, so they can go to buy their pizza.multiple shop

3. Cosmetic company 趁早下 “ 斑 ” ，請勿 “ 痘 ” 留 This slogan uses the same sound 下 “ 班 ” and 下 “ 斑 ” 、 “ 逗 ” 留 and “ 痘 ” 留. The original sentence is come off work, but it means no freckles. The original mean of next sentence is lingering, but it means having pocks. This slogan matches the company’s work suitably.comeoffwork

4. 遠傳電信 只有遠傳，沒有距離 Cell phones are used extensively because of the long distance. The cell phones company called 遠傳 just means that it can communicate in spite of the long distance. Therefore, it says only the company, there is no distance.

5. Juice art (Jewelry Store) 原來幸福 Juice 你 Juice Art is a jewelry store. This kind of stores is on behalf of a feeling of bliss. It wants everyone to love the jewelry and be very delighted. It uses the same sound skill, “Juice” like “ 就是 ” in Chinese. It means if you buy the commodities just like you get the bliss.onbehalfof