1. Community Relations Commission Multicultural Marketing is smart marketing Dr Stepan Kerkyasharian AM Chairperson

2. Economic Climate  Tough times = tough measures  Marketing strategies = back to basics or try something new?  Tools = traditional, media, online or invent new ones?

3. Multicultural marketers  Combined use of mainstream and ethnic media  Learning multicultural consumers’ behaviour and purchasing patterns  Attracting a multicultural workforce  Engaging a multicultural market

4. The CRC  Policy advice  Community consultation  Interpreting and translation  Ethnic media  Multicultural marketing

5. MediaLink reports

6. National Multicultural Marketing Awards

7. Multicultural Marketing Network