4. is the iterative generation of artifacts intended to answer questions that get you closer to your final solution is creating a concrete embodiment of a concept which become a way to test your hypotheses is building to think prototyping...

5. prototype: what? product works like looks like interacts like service/ experience space story

6. to gain empathy to explore to test to inspire understand the design space build to think test and refine solutions inspire with your prototype prototype: why?

7. prototype: fail early and often (risk vs. iteration curve) (cost of failure vs. project time)

8. prototype: identify a variable

9. “Like this?” “Mm, yes like that.” Developed for Gyrus ACMI, ENT Division prototype: scale resolution

10. prototype: create experiences

11. Embrace v 0.0 Embrace v 1.0 prototype: let go

12. prototype resolution should match the progress of your development identify the variable you want to explore let go of your prototypes create experiences prototype: how?

13. 1. no-res prototyping2. lo-res prototyping prototype now enact need and solution concept using space and design materials or use the props to create a scene Picture of set that Liz is building?

14. In 20 minutes, you’ll have prototypes to test with users. prototype now

17. client dinners focus groups usability centers surveys web analytics beta testing pre-release test with users

18. your testing mindset use your prototypes as a probe to continue to gain empathy for your users

19. testing not selling

20. your users are the experts Change to reflect users once they are decided

21. test: how? host/hostess active observers assign team roles

22. test: how? let the user experience the prototype: set the scene surrounding your prototype give a short explanation to set context act like a guide (not a lead)

23. test: how? observe the experience: capture what worked, and what didn’t work see how users use and mis-use your prototype listen more than you talk to give users a chance to interpret

24. engage the user: iterate on the fly to communicate learnings ask specific, open-ended questions remember: the user is the expert test: how?

25. < what we see & hear what we feel the user is feeling > what new information do you have about how your solution addresses that need? what new information do you have about needs?

26. test now 05 min prepare for your users - assign team roles - set up your space -run through a practice round 15 min user testing