1. Improving the world through engineeringwww.imeche.orgImproving the world through engineeringwww.imeche.org A proposal to develop a new knowledge transfer proposition for the Learned Society Recommendations for 2014-15 Technical Strategy Board - 20 September 2013 Trustee Board - 21 November 2013 (Based on a presentation originally made to Trustees on June 19th 2013)

2. Improving the world through engineeringwww.imeche.orgImproving the world through engineeringwww.imeche.org  Increased the reach of the LS, beyond physical attendance on the day  Additional strands of content  Better engagement of emerging technologies such as Bio, Nano or Environment  Higher quality content promoted through digital channels  More engagement with members and non-members, in the UK and around the world This is the approach we call Knowledge Transfer The benefits of change

3. Improving the world through engineeringwww.imeche.orgImproving the world through engineeringwww.imeche.org Increase the reach of the Learned Society to make a difference on the key issues and policies and become a reference point for Government and more engineering sectors, employers, members and non- members. Add new and more effective strands of engineering knowledge, to be transferred through both traditional and digital channels of communication and engagement. The Vision

4. Improving the world through engineeringwww.imeche.orgImproving the world through engineeringwww.imeche.org How do we make this happen? Knowledge Transfer

5. Improving the world through engineeringwww.imeche.orgImproving the world through engineeringwww.imeche.org  The engineering stays with the Engineers  Divisions and Groups together with Engineering Directorate determine the topics and approve the engineering content  The propositions are developed by the Marketers  Rounded propositions, thoroughly researched and validated, with identified audiences promoted and distributed through the customer channel of choice  The financial risk and resource sits with the Executive  With two directors providing oversight and commitment to each business case and the overall revenue target Key principles for TSB

6. Improving the world through engineeringwww.imeche.orgImproving the world through engineeringwww.imeche.org Use of the KT team for TSB TECHNICAL STRATEGY BOARD Annual business plan & budget Governance & Engagement Department DIVISIONS & GROUPS D&G EVENT ADVISOR and ORGANISING COMMITTEE Market event proposition Organise & deliver event Knowledge Transfer Department Develop event business cases Validate & assess Engineering Director MarComms Director Return to D&G if case requires further work

7. Improving the world through engineeringwww.imeche.orgImproving the world through engineeringwww.imeche.org Use of the KT team for RSB TECHNICAL STRATEGY BOARD Annual business plan & budget Governance & Engagement Department DIVISIONS & GROUPS D&G EVENT ADVISOR and ORGANISING COMMITTEE Market event proposition Organise & deliver event Knowledge Transfer Department Develop event business cases Validate & assess Engineering Director MarComms Director Return to D&G if case requires further work REGIONAL STRATEGY BOARD Annual business plan & budget

8. Improving the world through engineeringwww.imeche.orgImproving the world through engineeringwww.imeche.org  The TSB programme is aimed to be 10% larger than it was in 2013 through specialised staff support in event production, marketing, sponsorship and logistics.  Dedicated staff teams with specialised skill sets are able to scan all engineering events around the UK  Activity in Centres and Regions monitored via “Near You”  Responsibility on staff to avoid and/or add resources to IMechE Regional activities  RSB has Chairman’s fund to be able to bid for support from central Knowledge Transfer team Main messages for RSB