1. Pharmacy Sales ROI – Medical Device

2. *FSA sales data provided by IMS Brogan **Medical Device Growth Comparison for a Medical Device: September to November 2011 (ORANGE) December 2011 to February 2012 (augmented with e-Detailing - GOLD)

3. *FSA sales data provided by IMS Brogan **Medical Device Growth Comparison for a Medical Device: September to November 2011 (ORANGE) December 2011 to February 2012 (augmented with e-Detailing - GOLD) FSAs in Western Canada

4. *FSA sales data provided by IMS Brogan **Medical Device Growth Comparison for a Medical Device: September to November 2011 (ORANGE) December 2011 to February 2012 (augmented with e-Detailing - GOLD) FSAs in Central Canada

5. Sales of a Medical Device by FSA (January 2011 to February 2012) *FSA sales data provided by IMS Brogan **Medical Device Western Alberta (TOE) 10 Product Details Conducted (December)

6. Sales of a Medical Device by FSA (January 2011 to February 2012) *FSA sales data provided by IMS Brogan **Medical Device 3 Product Details Conducted (January & February) L’Erable, Quebec (G0Y)

7. Sales of a Medical Device by FSA (January 2011 to February 2012) *FSA sales data provided by IMS Brogan **Medical Device 7 Product Details Conducted (December & January) St. John’s, NL (A1B)

8. Gaspesie-Nord, Quebec (GOE) *FSA sales data provided by IMS Brogan **Medical Device Sales of a Medical Device by FSA (January 2011 to February 2012) 6 Product Details Conducted (December & January)

9. *FSA sales data provided by IMS Brogan **Medical Device Sales of a Medical Device by FSA (January 2011 to February 2012) Quebec City, Quebec (G1N) 2 Product Details Conducted (January)

10. Table 1.0 - Comparison of FSA Sales Data Augmented with e-Detailing and Not Augmented with e-Detailing NumberData Augmented with e-Detailing Not-Augemented with e-Detailing 1Number of FSAs308 2Sales Sept to Nov 2011 (in Dollars)$447,950$284,839 3Sales Dec 2011 to Feb 2012 (in Dollars)$547,132$332,136 4Growth in Dollars - From Row 2 to Row 3$99,182$47,297 5Growth (%) - From Row 2 to Row 322.1416.60 - e-Detailing activity occurred from December 2011 to February 2012 at a cost of $49,500 - Not Augmented with e-Detailing Data was derived by: - All FSAs which did not receive a product detail from an ISR were assigned a number randomly generated using Excel - That list was then sorted from high to low and the top 308 FSAs where then selected to be compared with the 308 FSAs that were augmented with e-Detailing Return on Investment for a Medical Device *FSA sales data provided by IMS Brogan **Medical Device

11. Return on Investment for a Medical Device - 5755 Call Attempts Completed - 2203 HCPs Detailed - 38% Success in Detailing HCPs - Cost of 2 ISRs - $85,500 - Cost per HCP Detail - $39 *Data collected and cost calculations were over 19 weeks of promoting a medical device.