1. Georgia Credit Unions… ®

2. Helping People Afford Life ® How Helping People Afford Life Came About Why It Matters Reputational sense of purpose What we do, why we do it Mindset Definition of culture Call to action at every level of the credit union system

3. Helping People Afford Life ®

4. What do we do with it? Incorporate it into our philosophy Take it from a messaging tool to a sense of purpose ingrained in everything we do Helping People Afford Life ®

5. Messaging Use Helping People Afford Life when explaining the credit union difference to all audiences including consumers, media, legislators, partner organizations, community contacts Incorporate Helping People Afford Life into marketing materials Weave Helping People Afford Life message into social media initiatives Share stories of how the credit union has helped members afford life Include Helping People Afford Life message in annual meeting Helping People Afford Life ®

6. Messaging Communicate Helping People Afford Life to SEGs Use Helping People Afford Life messaging in financial literacy efforts Employ a consistent message from all credit unions across the state helping to elevate consumer awareness Helping People Afford Life ®

7. Leadership Integrate Helping People Afford Life with mission/vision statements Obtain board support for Helping People Afford Life element in organizational purpose Educate and create buy in of Helping People Afford Life as the credit union’s sense of purpose throughout all levels of staff Helping People Afford Life ®

8. Training Build Helping People Afford Life into coaching/mentoring initiatives Embed Helping People Afford Life into employee training On-Boarding Reiterate Helping People Afford Life message with every touch point during the on boarding process Membership Growth Use Helping People Afford Life messaging in sales presentations to new potential SEGs Consider Helping People Afford Life sense of purpose when designing new products/services Helping People Afford Life ®

9. Opportunities Flexible Low Cost Challenges Can’t succeed without strong credit union commitment Helping People Afford Life ®

10. Georgia Credit Unions… ®