1. Nordic Marketing Conference June 2005 The web as a marketing media Workshop 7 by Lotte Buchbjerg

2. Nordic Marketing Conference June 2005 in Finland 2 Web Marketing Succes: 1.Easyli googled 2.Products and priorities 3.A simple website

3. Nordic Marketing Conference June 2005 in Finland 3 1. Easily googled 1,200,000 hits/year Products for sale 600,000 hits/year Satisfactory? They found us!

4. Nordic Marketing Conference June 2005 in Finland 4 2. Products and priorities Registration of customers Use of information Strengthen our Strategi for sales and marketing

5. Nordic Marketing Conference June 2005 in Finland 5 3. A simple website Focus in the Spring 2005 Customer feedback User friendly page Template for subsites Plan of implementation and maintenance

6. Nordic Marketing Conference June 2005 in Finland 6 Workshop 7 Operational level The Spring project Process and product Experiences from the participants

7. Nordic Marketing Conference June 2005 in Finland 7 Estonia

8. Nordic Marketing Conference June 2005 in Finland 8 Latvia

9. Nordic Marketing Conference June 2005 in Finland 9 Lithuania

10. Nordic Marketing Conference June 2005 in Finland 10 Finland

11. Nordic Marketing Conference June 2005 in Finland 11 Sweden

12. Nordic Marketing Conference June 2005 in Finland 12 Norway

13. Nordic Marketing Conference June 2005 in Finland 13 Denmark