1. COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. October, 2011 INNOVATIVE AND EXCLUSIVE MOBILE SERVICES AIMED TO OPTIMIZE CUSTOMER’S ADDED VALUE

2. COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. IN FEW WORDS

3. COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. MNC PRESENTATION Founded in 1999 and acquired by Alcatel-Lucent in 2004 Based in Lausanne, Zurich, Paris Activities in Switzerland, France, USA and Africa A Portfolio > 600 clients & partners 10 000 communities 48 millions of transactions per year 99,99% of availability

4. COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. CREATE LINKS BETWEEN SMS AND MOBILE APPLICATION WORLDS

5. COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. mBOX PLATFORM: THE HEART OF OUR PORTFOLIO mBox is an industrial integration platform which concentrates MNC technical and operational knowledges for the management of mobile added-value transactions mBOX is a flexible and evolutive platform with a rich portfolio of more than 15 plug & play services modules Integration with any carrier’s enablers (SMS, MMS, billing, self-care, localization…) or 3rd party APIs/SDKs (Google, Apple…) The breadth of APIs facilitates mBox integration within our clients’ complexes and diverse systems

6. COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. INNOVATIVE AND EXCLUSIVE MOBILE SERVICES BASED ON FEMTO

7. COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. LBS based on GPS technology $2.8bn in 2010 ~0$ for the Carriers ISSUE THE LOCATION-BASED SERVICES PARADOX = BUT…

8. COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. Reinforce the Carrier as a key player in the LBS value chain Re-install the value creation in the network Generate new revenue opportunities for the Carriers THANKS TO : Exclusive mobile applications and services taking advantage of Femto benefits + Successful ecosystem led by the Carrier aimed to leverage the mobile marketing channel OUR OBJECTIVE CHANGING THE EQUATION

9. COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. OUR SOLUTION: MARKETING 360°… OPTIMIZE THE MARKETING CAMPAIGNS RoI. A unique turnkey solution which combines SMS, social network and geo-location services A dynamic and flexible management platform aimed to segment the PoS A user-friendly tool : create & launch your marketing campaigns via pre-installed templates Enrich your CRM database thanks to a very comprehensive statistic tool Enhance the consumer experience thanks to augmented reality and image recognition technologies + Mobile CRM

10. COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 3G indoor coverage > Propose location-based services in the shopping centers in order to enhance the consumer experience Automatic presence detection > The consumers receive the marketing campaign once they enter into the shopping centre Personalize message sending > Build a solid and trusted relation with your customers Geo-location > Take the consumers by the hand and guide them until the desirable store Automatic download of content > The coupon is automatically displayed once the consumer is in front of the store … COMBINED WITH FEMTO BENEFITS

11. COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. THE RESULT: MY SHOPPING CENTRE GEO-LOCALIZED NOTIFICATIONS AND OFFERS Automatic detection and personalized push notification (or SMS)

12. COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. MY SHOPPING CENTRE GEO-LOCALIZED NOTIFICATIONS AND OFFERS Access to all the special offers around you in augmented reality view

13. COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. MY SHOPPING CENTRE GEO-LOCALIZED NOTIFICATIONS AND OFFERS Outdoor-indoor navigation until the selected store

14. COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. MY SHOPPING CENTRE GEO-LOCALIZED NOTIFICATIONS AND OFFERS Automatic saving of the coupon once in front of the selected store

15. COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. LINKING WITH ALCATEL-LUCENT E-WALLET PLATFORM MAY BE AN OPTION OPTIMIZE THE PURCHASING PROCESS e-Wallet Platform + Banking, transit, transaction at point of sale, e-commerce, micro-payment. Vertical solutions for vending, parking, ticketing. = Demo available end of October

16. COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. Outdoor (GPS) – Indoor (Femto) handover 100% of mobile phone installed base targeted (Smartphones & basic phones) End-users have a total control of their private information A very flexible solution aimed to be integrated with any other mobile CRM if needed Position the Carrier as a trusted provider of new mobile services Generate new revenue opportunities for the Carrier KEY BENEFITS

17. COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. An opt-in mechanism is needed for all mobile marketing services (location-based ads, people-tracking…). Users should find it easy to manage when and where location information is shared with others. Carriers have historically a strong obligation to protect the privacy of users. Through the years Carriers have won users complete trust and built a high brand image. (vs. PSN, facebook, …) Consumer enthusiasm for receiving coupons and location-based push messaging ties in well with Carriers' existing initiatives. CARRIERS LEGITIMACY These initiatives should be tied in with other activities that the Carrier is using to position itself as a trusted provider of new mobile services

18. COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. Platform management Technical and services update Hosting Maintenance Enhance your customer loyalty Enrich your Customer database (special offer consulted, coupons stored or used, …) Generate new revenue opportunities Be the subscriber privacy guardian Business facilitator for the stores: enhance the purchasing process Offer new and innovative services to the stores and to the consumers in order to enhance its brand image Propose an additional communication channel for stores marketing campaigns Generate new revenues CARRIER SHOPPING CENTRE STORESCONSUMERS Enhance the efficiency of their marketing campaigns thanks to a new communication channel with the consumers Directly create and launch their own geo- marketing campaigns Improve brand loyalty Enjoy all the special offers around them once they are in the shopping centre Service Orchestrator Marketing 360° platform manager Facilitator / Agregator Coupons creator Coupons user A SUCCESSFUL ECOSYSTEM BENEFITS

19. COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. CARRIER SHOPPING CENTRE STORESCONSUMERS Service Orchestrator Marketing 360° platform manager Facilitator / Agregator Coupons creator Coupons user TENTATIVE BUSINESS MODEL PROVIDE ADDITIONAL REVENUE STREAMS 2 channels to generate additional revenue streams Monthly fee received by the shopping centre and based on the number of stores using the Marketing 360° solution. Sell "anonymized" data to brands/stores that help businesses target customers by building consumer profiles. €€ €€

20. COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. CARRIER SHOPPING CENTRE STORESCONSUMERS Service Orchestrator Marketing 360° platform manager Facilitator / Agregator Coupons creator Coupons user TENTATIVE BUSINESS MODEL PROVIDE ADDITIONAL REVENUE STREAMS The business model is based on a SAAS mode as our solution has to receive regular updates/improvements Fix cost for the mobile application and platform developments Monthly fee based on an ‘all you can eat’ model with a system of levels The monthly fee includes hosting on our servers, SMS / push notification sending… The definition of the levels could be the number of messages sent, number of stores… Level 1 Level 2 X€/month Y€/month Level 3 €€€ €€€

21. COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. USE CASE FOR RESIDENTIAL FEMTOS

22. COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. CHILD PROTECTION RESIDENTIAL FEMTOS AS AN OPPORTUNITY TO DEVELOP NEW SERVICES FOR SUBSCRIBERS (HOME PRESENCE ALERTS)

23. COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. CHILD PROTECTION RESIDENTIAL FEMTOS AS AN OPPORTUNITY TO DEVELOP NEW SERVICES FOR SUBSCRIBERS (HOME PRESENCE ALERTS)

24. COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. Automatic presence detection: Subscribers receive SMS/push notification when the pre-recorded mobile phone(s) enter in the dedicated femto area. Personalized message sending: each message is linked to a specific scenario (at home, at school, switch off, …) 100% mobile phone installed base compatible User-friendly and fully configurable mobile application (or website) Enhance your Customer loyalty Provide additional revenue streams to the Carriers Re-boost the SMS use KEY BENEFITS

25. COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. CARRIERCONSUMERS BUSINESS MODEL PROVIDE ADDITIONAL REVENUE STREAMS Service proposed as an option to the current subscription for X€/month € Marketing 360° platform manager Facilitator / Agregator Service user

26. COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

27. FEMTOS VS WIFI MAIN DIFFERENCIATORS FeaturesFemtosWifi Compas / Guidance featureYESYES (more accurate) End-user route historicYES Mobiles compatibility100% compatibleOnly Wifi mobiles Possibility to send geolocalized SMS alerts on mobile YES - The database is available on operator side At first access, the end-user needs to connect to wifi and transmit his mobile phone number Possibility to send notifications to smartphones even if a dedicated app is closed YESAt first access, the end-user needs to connect to wifi and transmit his mobile phone number Geolocalisation methodsGeofencingTriangulation Coverage areaDepending of the femtocell, from 5 to 10 meters From 2 to 5 meters Deployment easinessMore easy to deploy than femtos, but needs a precise environment cartography. Metallic elements addition are likely to require a new cartography. Cost+++ Mobile battery consumption++++ Carriers compatibilityNot yetYes Maturité du marchéNot yetYes