2. Akeem Allen & Ray Bartee 11 th Grade 16 years old

3. Mission Statement Mission Statement:  Seeing as opus|magnum revels in the art of digital photography and editing, our company’s mission is to deliver professional outcomes at the most affordable cost to our customers. Opportunities:  In an age where digital reconstruction and intellect is thrown behind every design, opus|magnum is taking advantage of the competitive market by offering a more refined product to its customers at a more affordable cost.

4. Business Profile Type of Business  opus|magnum is a service business.  The service that this company provides is the production and sale of professional-grade photographs and prints i.e., “great work.” Legal Structure  We are a partnership.  This legal structure was chosen because it is the most affordable, we have no personal assets to protect at the time, and it allows us to pool our knowledge to yield forth the best work possible for our customers

5. Qualifications  Have over 6 years experience in the fields of photography, digital editing, and contemporary graphic design.  Can speak up to 4 languages between the two of us, including Spanish and Italian.  Attend a technology school that will further our understanding of the more modern means of our specialties.  In the process of completing a course on Entrepreneurship.  Planning on studying photography and business in order to obtain college degrees in those fields. We are qualified to run and sustain this business because the both of us:

6. Market Analysis 894,014 357,220 396,912 Total PopulationHartford County, Connecticut ZIP codes: 06112, 06002, 06095 etc. Target MarketAdults, both male and female, ages 16- 50, with an average household income of greater than $20,000, as service values vary. Potential MarketBased on a survey on 100 individuals, approximately 90% of the people surveyed said they would consider hiring a professional-grade photographer if rates were not as high conventional photography firms. Total Population Target Market Potential Market

7. 7 Target Market Segment Demographics  Our customers are in the age group of 16-50, are of both sexes, and have a household income of $20,000 or greater. Geographics  People that live in both urban and suburban areas, and shop at stores that are affordable to their budget. Psychographics  People who like to reminisce on significant moments, not tech savvy and do not possess the experience or skill to offer themselves the services that we can. Buying Patterns  People that shop at stores that offer discounts frequently, bargain hunters, and consumers who are considered “thrifty,” yet still care deeply about the quality of the item they are purchasing.

8. Competitive Advantage Your Business Your Business Competitor A Competitor A Competitor B Competitor B Factors Quality of Product/Service Quality of Product/Service Price Location Reputation/Brands Unique Factors/ Knowledge Unique Factors/ Knowledge $350 sitting fee opus|magnum LAM Photography Yardis Photography Yardis Photography $475.00/hr $600 sitting fee GoodExemplary “great work” Industrial/Corporate Events/Lifestyle Events/Corporate Hartford, Connecticut Hartford, Connecticut Hartford, Connecticut Exemplary GoodNew

9. Promotional Mix Advertising Google AdWords ($.10 PPC) / Facebook ($5) $150 Publicity Website ($5.95) / Facebook page ($0) / Twitter page ($0) $5.95 Sales Promotion $0 Other Networking with entrepreneurs in need of our services, and with entrepreneurs in the same field $0 Total Monthly Promotional Expense $155.95 Promotional Expense Monthly Amount Monthly Amount ─

10. Marketing Mix PeopleProductPlacePricePromotion Males and females ages 16-50 who need professional results without the hefty cost Web advertisements, social media, word-of- mouth Photographing venues differ according to the event Professional photography services $350 sitting fee, $150 standard photo package

11. Average Cost of Materials/Labor Materials Material DescriptionCost/Total QuantityCost per Unit ISO 400 35mm film$15/5 rolls$1.50 Blank CDs$16/100 discs$.16 Canon Photo Papers$12/100 photo papers$.12 Average Total Material Cost per Unit$1.78 Labor Labor Cost per HourTime (in Hours) to Make One Unit Labor Cost per Unit $102 hours$20 Total Labor Cost per Unit$20 COGS (per Unit) $21.78

12. Economics of One Unit Selling Price (Sitting fee+Standard package) $500.00 COGS (per Unit)$21.78 Other Variable Expenses (per Unit)$25.00 Total Variable Expenses (per Unit)$46.78 Contribution Margin (per Unit)$453.22 Standard Event Package (2 hour photo shoot, 50 hand-picked prints, CD with all photos)

13. Average Monthly Fixed Expenses Fixed ExpenseAverage Monthly Expense Insurance $50.00 Salaries of Employees $0 Advertising $155.95 Interest $0 Depreciation (equipment) $25.00 Utilities (Gas, Electric, Telephone) $50.00 Rent $0 Other Fixed Expenses $0 Total Average Monthly Fixed Expenses $280.95

14. Time-Management Plan Schedule for a Typical Week Total Hours in a Week = 168

15. Monthly Sales Projections First Year Total Units Sold 70

16. Monthly Break-Even Units In an average month, the company will begin to make a profit after selling 1 unit. $280.95 $453.22 =1 Unit

17. Projected Yearly Income Statement First Year ASelling Price per Unit $ 500.00 ─ B Number of Units Sold 70─ C Total Sales ─$35,000.00 D Variable Expenses $ 3,274.60 ─ E Contribution Margin ─$31,725.40 F Fixed Operating Expenses $3,371.40 G Pre-Tax Profit ─$28,354.00 H Taxes @ 15% $4,253.10─ I Net Profit ─$24,100.90

18. Start-Up Investment Start-Up Expenditures ItemWhere Will I Buy This?Cost D-SLR camera w/ lensNikonUSA.com$700 Lighting setAmazon.com$150 White Muslin backdropAmazon.com$100 Dell DesktopDell.com$600 SoftwareAdobe.com$700 Canon Printer/ScannerCanonUSA.com$1,107 Total Start-Up Expenditures$3357 Cash Reserves Emergency Fund$200 Reserve for Fixed Expenses$1000 $4,557 Total Start-Up Investment

19. ROS & ROI ROS: Return on Sales For opus|magnum: Dollar Equivalent = ROI: Return on Investment For opus|magnum: Dollar Equivalent = $21,791.70 $31,500.00 x100 = 66% $21,791.70 $4,457 x100 =489% $0.66 $4.89

20. Financing Strategy SourceAmountDebtEquityGift Personal Savings$4,000 ─ ─ Relatives/Friends$600 $0 Investor$0 ─ Partner(s)$0 ─ Totals$4,600$600$4,000$0 Total Start-Up Investment: $4,557

21. Philanthropy opus|magnum will be socially promoting the “Peace One Day” foundation by offering free photographic services to the organization, as well as annually donating 5% of all profits to promote the cause.

22. Business & Personal Goals  Expand our services throughout the entire Hartford County.  Complete a digital editing, and photography certification summer course at CCSU.  Possibly hiring photo editors, allow job internships/shadowing, and open a photography studio.  Can grow to be established in many states throughout the New England region, and managed by a network of experienced photographers Personal Business  Graduate from high school, and attain college degrees in the field of business and photography.  Obtain an internship with world- renowned photographer Philip- Lorca diCorcia Short-Term Long-Term  Run the business steadily for about 10 years, sell the company, then move on to other business ventures.  Develop our interpersonal skills, and ability to manage finances/companies.

23. Thank you for your time