1. © 2009 IBM Corporation Rational Security & Compliance Customer Council Rick Goldberg Rational Security & Compliance User Experience April 2009

2. Rational User Experience Rational Security & Compliance Customer Council | April 2009 | Confidential © 2009 IBM Corporation2 What do customers think about Customer Councils?  “It’s nice to see IBM spending so much time understanding our business – after the sale is done.”  "Thank you for investing so much time in understanding our needs regarding WBI.”  “I know that Danske Bank feels that the two days were rewarding and that they are regarding this one of the best meetings with IBM - ever!”

3. Rational User Experience Rational Security & Compliance Customer Council | April 2009 | Confidential © 2009 IBM Corporation3 Security & Compliance Customer Council Goal: Shape a culture of customer driven development by ensuring an open line of communication exists between the development organization and our customers. Goal : Derisk product planning by relying on formal user research to determine what the customer actually needs rather than rely on peoples opinions of what they think the customer needs.

4. Rational User Experience Rational Security & Compliance Customer Council | April 2009 | Confidential © 2009 IBM Corporation4 Objectives  Establish forum of representative customers to provide continual product feedback  Build and validate security & compliance scenarios based on customer knowledge  Formulate new ideas on how IBM can enable transformation in the S&C spaces  Gain further understanding of cross-product scenarios to support S&C strategy

5. Rational User Experience Rational Security & Compliance Customer Council | April 2009 | Confidential © 2009 IBM Corporation5 Benefits Customers “Developer-to-Developer” communication channel Insight and input into product direction Integrating the customer into the planning and development process Develop community with other customers Customers “Developer-to-Developer” communication channel Insight and input into product direction Integrating the customer into the planning and development process Develop community with other customers IBM Validated customer and user data available to drive the product planning process Validated understanding of top customer issues and requirements Frequent customer contact ensures quick turn-around on questions Feature and design requirements all grounded in customer reality IBM Validated customer and user data available to drive the product planning process Validated understanding of top customer issues and requirements Frequent customer contact ensures quick turn-around on questions Feature and design requirements all grounded in customer reality

6. Rational User Experience Rational Security & Compliance Customer Council | April 2009 | Confidential © 2009 IBM Corporation6 "We’re very excited about these councils – always thought this piece has been missing, not a PMR, not a presentation at PartnerWorld – but to work with people who can drive and influence these products." Marc Hoffman, EmeriCon

7. Rational User Experience Rational Security & Compliance Customer Council | April 2009 | Confidential © 2009 IBM Corporation7 Core Council Activities  Monthly Teleconferences – 90 minute call attended by all council members – Topics may include: – Demos of current development work – Discussions around key requirements and prioritizations  Customer Site Visits – Annual 2 day visit at each customer’s site – Gain a deep understanding of each customer’s usage and needs