1. Grabbing hold of change

3. Introduction

4. Snickers

5. The need for change

6. Tipping Point Hush puppies Small things, big change Virus and contagion

7. Hush puppies NYC 1994, 1995

8. Virus and contagion Yawning Piece of paper folded 50 times –Distance to the sun (and back) Epidemics –The people who transmit Tipping point - jolt out of equilibrium –The infectious agent itself –The environment

9. Managing change

10. The law of the few Connectors –Six degrees of separation 1960s Chain letter Stanley Milgram Omaha, Nebraska 160 people Name and address of stockbroker Send on to one person who might actually know the stockbroker Five or six steps Critical learning - the last contacts were often the same Mavens – someone who accumulates information and wants to share it with you –Everyday low price' –Interested and curious about everything - in detail –Not obnoxious - an information broker Salesmen –Persuasive personality –The facts - and many answewrs –Charm, energy and enthusiasm

11. Six degrees of separation 1960s Chain letter Stanley Milgram Omaha, Nebraska 160 people Name and address of stockbroker Send on to one person who might actually know the stockbroker Five or six steps Critical learning - the last contacts were often the same

12. The stickiness factor Fitting things into your life - practical, personal and memorable Sesame street / Blue Peter - hold the attention and then educate Package information in the right way and it will be irresistable

13. The power of context Context has to be right –Paul Revere We are sensitive to changes in context - exquistely sensitive The power of 150 - Hutterites in America, Gore of Gore Tex –Knowing people well enough that what they think of you matters In order to create one contagious movemnent, you have to create many small movements first

14. The new challenge