1. Team Project Outline I.Issue II.Recommendation III.Objectives IV.Action Plan V.Appendix and/or Exhibits

2. Team Project Structure What is a critical strategic issue facing the company? [One statement issue. Do not explain it.] What should the company do to address this issue? [State one recommendation in one or two statements.] –If you state your issue in the form of a question, you simply answer the question directly. You do not have to provide details. –Make your recommendation as specific as possible; it will make your action plan easier to develop

3. Team Project Structure What objectives will be met with this recommendation? –Provide the strategic objective/s that will be used to assess the recommendation’s success. –Provide the financial objective/s that will be used to assess the recommendation’s success. –Provide at least ONE financial objective AND ONE strategic objective –Make sure that these objectives are specific and measurable (quantitative). –Explain HOW you derived these objectives in the Appendix

4. Example What is a critical strategic issue facing the company? [One statement issue. Do not explain it.] How can Chipotle leverage its employee- friendly compensation and reward practices to motivate empowered employees and deliver a dining experience that is far better than what fast food companies can offer?

5. Example What should the company do to address this issue? [State ONE recommendation in one or two statements and be specific.] 1 st Recommendation: Implement a customer-driven incentive system that rewards employees who exceed customers’ expectations of fast food and fast-casual restaurants 2 nd Recommendation: Create company-wide on-line employee Delphi Groups to share and forecast trends in the restaurant industry Note: Just choose ONE of the above.

6. Example What objectives will be met with this recommendation? Recommendation: Implement a customer-driven incentive system that rewards employees who exceed customers’ expectations of fast food and fast-casual restaurants –Provide at least one strategic objective that will be used to assess the success of the recommendation. –Provide at least one financial objective that will be used to assess the success of the recommendation.

7. Example What objectives will be met with this recommendation? Recommendation: Implement a customer-driven incentive system that rewards employees who exceed customers’ expectations of fast food and fast-casual restaurants –Strategic objective: Chipotle will receive a higher Consumer Reports dining experience rating (currently at 83) than Rubio’s (at 84) and Taco Bell (at 73) in 2016 & 2017. –Financial objective: Chipotle will meet Trefis forecasts for average number of visits per restaurant per year of 208,000 in 2016 and 216,000 in 2017.

8. Example Explain how you derived these objectives in the Appendix section? (You do not have to follow the writing guidelines in the Appendix.) Strategic objective: Chipotle will receive a higher Consumer Reports dining experience rating (currently at 83) than Rubio’s (at 84) and Taco Bell (at 73) in 2016 & 2017. –FranchiseHerald.com reported in January that 32,400 Consumer Reports subscribers chose fast-casual chain Rubio’s as their #1 favorite in the Mexican restaurant dining category, ahead of Chipotle (#2) and Qdoba (#3). Taco Bell was ranked last. (Source: http://www.franchiseherald.com/articles/19507/20150105/rubios- chipotle-consumer-reports-mexican-chain-restaurants-franchise.htm)http://www.franchiseherald.com/articles/19507/20150105/rubios- chipotle-consumer-reports-mexican-chain-restaurants-franchise.htm

9. Example Explain how you derived these objectives in the Appendix section? Financial objective: Chipotle will meet Trefis forecasts for average number of visits per restaurant per year of 208,000 in 2016 and 216,000 in 2017. –Trefis.com forecasts that a Chipotle restaurant will average 206,000 customer visits in 2016 and 216,000 in 2017. Trefis.com was founded by MIT engineers and Wall Street analysts who explain the fundamental product/market drivers behind their stock price forecasts. Source: http://www.trefis.com/stock/cmg/model/trefis?freeAccessToken=PROVI DER_f87fcb465dddb3117796fc9a36e48614d7b52ef3 http://www.trefis.com/stock/cmg/model/trefis?freeAccessToken=PROVI DER_f87fcb465dddb3117796fc9a36e48614d7b52ef3

10. Team Project Structure How should the company execute this recommendation? –Strategy execution is detailed in an action plan. –Refer to the Action Plan slides for guidelines on how to develop the action plan. –Your action plan will be graded in two ways: its own merit based on guidelines and relative to those of the other team action plans in class.