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Published byPiers Bishop Modified over 9 years ago
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Business Plan Presentation MobiHealth
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Venture Mission and Strategy Business environment Execution Risk Analysis Key Asumptions and Financials MobiHealth
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Mission We want to deliver an application which improve common health in Pakistan.
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Strategic Intent To be the first tool people grab concerning health issues Key actions (=how to get there): Partners in Pakistan (government, health organizations etc) Local know-how and insights Professional help in developing mobile application
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Our Earnings Logic Application will be free for end user. Funding from international health organizations / Pakistani government
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Business Environment Target market (description, size, geography,trends) Pakistani people with lack of health services and know- how Product/Service concept Mobile application that provides vital info about health Competition (direct and substitution) Lots of health applications available in iPhone for example and Android platform Telemedicine (not mobile application)
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Project Execution Key Milestones: (service and business) Prototype Business plan Getting partners Demo version Selling the application / license
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Risk Analysis RISKS Market – Promotion, Application isn’t interesting enough, User experience of mobile apps is poor, no experience about target market Technology/Product – S40 technology is limited, Other platforms become more successful Competence – Similar applications made for other platforms ACTIONS Market – Making contacts in market area, develop further application Technology/Product – Collect market information about frequency of S40 phones Competence – Do homework better, gain experience
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Key Assumptions And Financials People have technology but they are reluctant to use it People will be ready to use the application after realizing the benefits Financials according to the F&C template, add NPV calculation and put a graph (NPV/time in this presentation)
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