1. Communication Consulting Brittany Walters Communication Manager Essex National Securities Bwalters@ensinet.com (707) 205-5418 April 3, 2014 As a Business Owner vs. Within an Organization

2. Communication Consulting Brittany Walters GOALS! GOALS! GOALS! As a Business Owner vs. Within an Organization  To IDENTIFY areas of variation between communication consulting as a business owner and communication consulting within an organization  To ISOLATE one or two “new” variations or similarities between the two types of communication consulting  To RECOGNIZE the types of questions you might want to ask when considering a career in communication consulting

3. Communication Consulting Brittany Walters April 3, 2014 As a Business Owner vs. Within an Organization 3 AREAS OF VARIATION: KNOWLEDGE & SKILL SET PERSONAL & EMOTIONAL FINANCIAL & DAY-TO-DAY

4. Brittany Walters 3 AREAS OF VARIATION BUSINESS OWNERORGANIZATION FINANCIAL & DAY-TO-DAY  Structure of you day is much more flexible  Limits to the structure of your day depending on the organization KNOWLEDGE & SKILL SET  Specific communication skills  Diverse industry knowledge  Diverse communication skills  Industry specific knowledge PERSONAL & EMOTIONAL  Solitude and possible loneliness  Additional support and emotional outlets Communication Consulting As a Business Owner vs. Within an Organization

5. FINANCIAL & DAY-TO-DAY ALSO HEALTH BENEFITS & TAX DIFFERENCES.  Structure of you day is much more flexible  What you can gain financially is somewhat limitless  Uncertainty with paychecks  Additional costs of office expenses, staff, etc.  Limits to the structure of your day depending on the organization  Limits to salary & bonuses; glass ceiling (dependent on industry and organization)  Paychecks more consistent  Costs usually pre-determined… commuting, business attire, etc. BUSINESS OWNERORGANIZATION

6. KNOWLEDGE & SKILL SET BUSINESS OWNERORGANIZATION  Specific communication skills  Diverse industry knowledge  Usually work with one to three key contacts for most projects- More interpersonal communication  Significant amount of time and skills dedicated to managing business  Diverse communication skills  Industry specific knowledge  Continuously working with multiple stakeholders, internal and external- More organizational and group communication  Business details can be left to others with more substantial skill sets in those areas, e.g. accounting

7. PERSONAL & EMOTIONAL BUSINESS OWNERORGANIZATION  Solitude and possible loneliness  You get to work for yourself and be your own boss  Pressure & stress resides on you at the end of the day  Continuous need to “resell” yourself  Additional support and emotional outlets; Possible collaboration  You will always answer to someone- OK with that?  At the end of the day, the responsibility is dispersed throughout a group  Proven record & respect

8. Communication Consulting Brittany Walters April 3, 2014 As a Business Owner vs. Within an Organization MY 3 KEY SIMILARITIES: MARKETING TECHNOLOGY DISCUSSIONS & COLLABORATIVE SOLUTIONS

9. Communication Consulting Brittany Walters April 3, 2014 As a Business Owner vs. Within an Organization What’s New?

10. Communication Consulting Brittany Walters April 3, 2014 As a Business Owner vs. Within an Organization Questions to Ask Yourself

11. Communication Consulting Brittany Walters April 3, 2014 As a Business Owner vs. Within an Organization  To IDENTIFY areas of variation between communication consulting as a business owner and communication consulting within an organization  To ISOLATE one or two “new” variations or similarities between the two types of communication consulting  To RECOGNIZE the types of questions you might want to ask when considering a career in communication consulting

12. Communication Consulting Brittany Walters Communication Manager Essex National Securities Bwalters@ensinet.com (707) 205-5418 April 3, 2014 As a Business Owner vs. Within an Organization