1. 2012 Community Conference Supporter Profiling Ghazal Vaghedi Engaging Networks Head of North America Market Development #ENCC2012

2. www.engagingnetworks.net BIG PICTURE : why profile? Greater personalization leads to greater conversion on landing pages Automatic segmentation of supporters Gives you 360 view of your supporters digital footprint Move your supporter UP the engagement ladder

3. www.engagingnetworks.net BIG PICTURE : where can I use profiles? Tied to conditional content Landing pages Outbound emails Tied to email triggers

4. www.engagingnetworks.net SOFTWARE FOCUS: creating profiles Create filters Examples of common filters -Lapsed donors -Lapsed activists -Major donors -Combine offline activity with online -Social media behavior

5. www.engagingnetworks.net SOFTWARE FOCUS: running profiles Run profiles automatically Run profiles manually Use profiles to run queries!

6. www.engagingnetworks.net SOFTWARE FOCUS: I have my profiles – now what? Create conditional content -Email -Landing pages Tie profiles to conditional content Create default content for those that don’t match any profiles

7. www.engagingnetworks.net SOFTWARE FOCUS: Create conditional content Conditional content is tied to profiles / segments Allows you to send one email to all your profiles, but will swap in conditional content based on supporter profile Allows for more personalization based on the supporter’s historical interactions with you Leads to higher conversion and engagement Saves you time!

8. www.engagingnetworks.net QUESTIONS?

9. Find out more by CONTACTING US www.engagingnetworks.net