1. Cognos 8 BI Product Overview Cognos 8 BI

2. Objectives  In this module we will examine:  Cognos 8 Business Intelligence  key themes of Cognos 8 Business Intelligence

3. Cognos 8 Business Intelligence - Platform for Decision Making A Complete Enterprise Business Intelligence software solution with integrated reporting, analysis, scorecarding, and event management capabilities that provides users with Business Intelligence across multiple applications and data-sources, and provides IT with solution control, security, and management. Leveraging a Modern single architecture built from the ground-up using open Web services standards that meets the combined demands of IT and key business stakeholders. Cognos 8, takes decision making to the next level of effectiveness, simplicity and cost effectiveness!

4. Major Innovations in Cognos 8  Open Data Access Strategy – Cognos 8 supports normalized and ROLAP relational data, OLAP Servers and modern XML-based data sources. All of our end user functionally is equally available for all the data sources.  Dimensional Reporting and Dashboarding – Extending the marketing leading ReportNet with dimensional reporting and dashboarding.  Deep, Large Data Comparative Analysis - Enhanced PowerPlay Web functionality for direct exploration and analysis.  Extended Self Service Reporting - Enhancements in Query Studio to extend scope of use.

5. Major Innovations in Cognos 8 (cont’d)  Process Integration and Event Lifecycle Management to provide closed-loop decision making.  Actionable scorecards in Metric Studio.  Integrated Cognos Enterprise Planning and Consolidation with the full Cognos 8 platform for reporting, analysis, event detection, and scorecarding on the plan, the published plan, and workflow, and consolidated ledgers.  Extended data transformation services in DecisionStream.  All BI capabilities take advantage of the modern Web services architecture introduced by ReportNet and leveraged by PowerPlay today.

6. REPORTING ANALYSIS EVENTS MANAGEMENT SCORECARDING Open Data Access – Task Based UI  Full BI capabilities regardless of how your data is stored.  Includes reporting support for OLAP sources, and analysis support for relational sources. EXTRACT/TRANSER/LOAD DIRECT ENTERPRISE INFORMATION INTEGRATION

7. Open Data Access - Task Based UI Data Access Relational Cubes Query Studio Report Studio Analysis Studio Cognos Viewer Event Studio SQLMDX More ODBCXML Files Composite Metric Studio Metric Database

8. BI Access from EP Data Sources Cognos Contributor Published mart Cognos Analyst Publish Tables MSAS Controller Views SQLMDX SQL Data Access Metric Database Query Studio Report Studio Analysis Studio Cognos Viewer Event Studio Metric Studio

9. Integrated Dimensional Reporting  Leveraging Cognos legacy know-how in dimensional analysis, Cognos 8 integrates enterprise reporting with true dimensional awareness:  Automatic drill capabilities and hierarchy awareness  Aggregate awareness  Out-of-the-box dimensional awareness  Select and filter by metadata, member, or dimensional level

10. Rich Executive Dashboards  Reporting capabilities are extended to build executive dashboards. Drill up and down capability Navigation to other linked reports Special chart styles, such as gauges and maps Filter controls directly on the report page Multiple charts one single report, sourced from disparate data source High levels of graphic design control over charts

11. Dashboards in Cognos 8  Report Studio adds:  maps  gauges  more combination charts  more chart design control  access to cubes  Report Viewer adds:  drill up and down on text  drill up, down and through on charts

12. Deep, Large Data Comparative Analysis  Large data analysis  Advanced comparative analysis  Sets/Mixed Grain analysis  Compound filters  Nested TopN  Native access and extended features support for Cognos OLAP including Enterprise Planning/Consolidation and other industry standard OLAP sources  Integrated Life Cycle from analysis to reporting

13. How does this compare to PowerPlay 7?  Analysis Studio: Analysis  Reporter mode and beyond  asymmetric cross tabs  sets  rank of rank  filter on attributes  design for large data  Report Studio: Reporting  import from Analysis Studio  lots of charts  feed to scheduling, email distribution, and so on

14. Analysis Data Sources  Native access and extended features support for Cognos OLAP and other industry standard OLAP sources.  Aggregate and hierarchical awareness of relational sources (ROLAP).  Microsoft SSAS – attributes, named sets, actions  IBM DB2 OLAP – substitution variables, member properties  Essbase – substitution variables, member properties  SAP BW – multi-currency, variables, alternative Hierarchies, InfoQuery, InfoCube, Multi-Provider, RemoteCube

15. Does This Mean We Do ROLAP? Data Access SQL aimed at Star Schema Base Tables as Star Schema Aggregate Tables as Materialized Views Aggregate Aware Query Optimizer  OLAP requires high speed access to aggregated measures  Good performance is based on leveraging the abilities of the RDBMS  Aggregate tables  Aggregate aware Query Optimizer  Aggregate table designer and builder  ROLAP belongs in the RDBMS where all applications can leverage its benefit Query Studio Analysis Studio Cognos Viewer Aggregate Table Builder

16. Self Service Reporting  templates and style formatting  And/Or filters  automatic drill up and down on hierarchies  conditional formatting  Extended Query Studio formatting, filtering, and calculations

17. Process Integration and Event Lifecycle Management  Automate the management of important compound business conditions all the way up to resolution, alerts users of key operational or performance events which affect your business (destinations include email, portals, processes, BI reports).  Full event management lifecycle to qualify events, escalate actions if the event continues, or close the loop as an event completes.  Open Web services interface to trigger BI Agents from external processes. Process integration with external Business Process Management (BPM) applications by invoked stored procedures and Web services.  Process Intelligence - Leverage Business Intelligence to monitor and manage the process pipeline.  Monitor Scorecard actions  Monitor Plan workflows  Monitor operational, warehouse, and performance data/metrics

18. Actionable Scorecards and Metrics  Support for objectives and actions (projects), and distributed application management.  Leverages the modern Web services architecture introduced by ReportNet and leveraged by PowerPlay today.

19. What does that mean?  Better integration  CMM now uses Cognos 8/ReportNet scheduler, content store, security, Charting service, Report service  CMM UI appears as a Studio or alternate Portal  CMM has Cognos 8 look  CMM can pick Cognos 8 reports as drill targets and displays  Actionable  “OK, it’s not good, what are we doing about it?”  Support for Initiatives and Counter measures

20. Integrated Enterprise Planning and Cognos Controller  Enterprise Planning leveraging the full Cognos 8 platform for reporting, analysis, event detection, and scorecarding on the plan, the published plan, and the workflow  Cognos Controller - leveraging the full Cognos 8 platform for reporting, analysis, event detection, and scorecarding on a single, accurate, corporate view of multiple/diverse ledgers.

21. Extended Data Transformation Services in DecisionStream  Engine based on Cognos 8 architecture  Query subject data access (designed using Framework Manager)  Same data type support  Unicode  New transformation capabilities  Even easier to build data foundations for BI  Customer enhancements  Enhanced large project management

22. Enterprise Administration and Deployability  Metric Studio and DecisionStream leverage the Cognos 8 Web services architecture  Extended metadata support for ROLAP dimensions and ability to model dimensions across disparate relational data sources  Additional SQL 99 data types  Graduated UI support  Web services WSDL API to reporting, analysis, event management capabilities

23. Standards Based Portal Integration and Subscription  End user subscription to predefined role based MyPages  Extended MyPage creation capabilities including drag and drop third party standard portlets

24. PRESENTATION TIER: ZERO FOOTPRINT BROWSER WEB TIER APPLICATION TIER DATA TIER BI CONTENT MANAGEMENT BI PORTAL SERVICES COGNOS BI BUS: SOAP, XML COGNOS APPLICATION FIREWALL WEB GATEWAYSWEB SERVICES APIs COGNOS PORTAL: SINGLE POINT OF ACCESS REPORT, SERVER AND SECURITY ADMINISTRATION CUSTOMER APPS DISCONNECTED OLAP - Report Consumer/Viewer - Analytical Users (OLAP and ROLAP) - Business Report Authors (Ad Hoc Query) - Professional Report Authors Enterprise Portals, Custom Applications, Intranet, Extranet Web pages,... OLAP Windows Client OLAP Excel Client CONTENT STORE/ AUDITING RELATIONAL: Relational (including Aggregate aware RDBMS) -- Oracle, IBM DB2, Microsoft SQL Server, Teradata, ODBC MULTIDIMENSIONAL Cognos OLAP, IBM DB2 OLAP,SAP BW, Microsoft SSAS, Essbase, Oracle 10G LEGACY** Mainframe MODERN XML Common Metadata for a single, consistent business view of physical data Metadata Modeling AUTHENTICATION PROVIDERS HIGH VOLUME REPORTING REPORTING: Managed Reporting, Production Reporting, Ad Hoc Query REPORTING SERVICES: Scheduling, Bursting HIGH SPEED ANALYSIS ANALYSIS: OLAP and ROLAP Analysis & Reporting OLAP ACCESS SERVICES: OLAP Connectivity, Security, Administration HETEROGENEOUS DATA SOURCES Event Management ALERT & DETECT Define, Qualify, Schedule, Escalate, Close Loop Processes Metrics Management SCORECARDING KPIs, Trend, Cause and Effect, Close Loop Processes EXTRACT/TRANSER/LOAD DIRECT ENTERPRISE INFORMATION INTEGRATION

25. Summary  In this module we examined:  Cognos 8 Business Intelligence  key themes of Cognos 8 Business Intelligence