1. EXTREMELY IMPORTANT UNIT

2.  Why is Research important in EM?  What’s the link between research, feedback and evaluation?  Why is event feasibility important?  What is a SWOT and how to use it  5 W’s and H Formula – how to use it  Why is client meetings important?  What areas do we cover in client meetings?  Suitable venue – why so important?  Purpose and importance of a site visit  Purpose and importance of a facility breakdown  Site Selection Criteria  Compile a venue finding checklist  Which questions to ask when looking for a venue

3.  Why is Research important in EM?  What’s the link between research, feedback and evaluation?  Why is event feasibility important?  What is a SWOT and how to use it  5 W’s and H Formula – how to use it  Why is client meetings important?  What areas do we cover in client meetings?

4.  Suitable venue – why so important?  Purpose and importance of a site visit  Purpose and importance of a facility breakdown  Site Selection Criteria  Compile a venue finding checklist  Which questions to ask when looking for a venue

5.  Manual pg 26 @ Introduction Paragraph  Class Opinion?  Eike :  Honest/Calm evaluation of all facts (so gather enough) of IF/WHY/HOW this event should be approached/planned  Natural tendency to skim this phase – DO NOT, as it will either MAKE or BREAK your event.  No Research & Planning = Unprofessional & Unsuccessful

6. Phase 1 Research Phase 5 Feedback & Evaluation Previous events feedback reports assist in research & planning on new events

7.  Feasibility : Probability/Possibility  Thus : to Pre-test if an Event will be a success and what are the key factors to ensure this  2 Tools :  SWOT analysis  Pg29 : Shone and Parry Screening (2004:pg69) ▪ Marketing Screen ▪ Operations Screen ▪ Financial Screen Will my Event Work?

8.  Strengths  Weaknesses  Opportunities  Threats  Why? Look at Internal & External factors that will either enhance/decrease the success probability of your event Manual pg 29/30

9. S W O T

10.  Why? What’s the purpose of a meeting?  Who should be present?  How Often?  What do we cover in these meetings:  Event Screening Form  Example in Manual – Lets Discuss.. Do you think regular contact with client is important? Manual pg 31/32

11.  KEY Research Phase Questions to ask:  Your Sister’s Baby shower... Manual pg 34

13.  The Make or Break of your Event  Class Share Experiences...  Look at:  6.1 Site Selection Criteria  6.2 Site Inspections  6.3 Venue-finding checklist  6.4 Facility Breakdown  6.5 Example of checklist

14.  Geographical  Age of venue/building  Physical location

15.  Parking  Floor loading capacity  Services  Catering  Suitability

16. I, ______________, hereby pledge that I will physically complete a site inspection of every venue I propose to use and not just rely on brochures, websites, Google and recommendations. Take with: Notepad (SWOT) and Camera

18.  What is this?  Example to use Manual pg 36 Manual pg 39

19. Manual pg 37/38