1. Jigsaw Puzzles, Pyramids, and Stars The Shape of Secondary Market Research Mark Bodnar SFU Burnaby & Surrey mbodnar@sfu.ca Moninder Lalli SFU Vancouver Moninder_Lalli@sfu.ca &

2. Image credit: ClkerFreeVectorImages via https://pixabay.com/en/users/ClkerFreeVectorImages-3736/https://pixabay.com/en/users/ClkerFreeVectorImages-3736/ fragmented Secondary business/market information is... High-Level View & incomplete SFU LibraryFebruary 2016

3. Big name analysis Below + analysis Aggregated information + gaps filled with primary research Aggregated and incomplete information Dispersed and incomplete information Layered business information… $$$ High-Level View SFU LibraryFebruary 2016

4. Likely publishers… NEWS GOVASSOCCOMPPRIVACAD High-Level View Regulations, Trade Data, Industry Overviews, and more... Pyramid peak! (See previous slide) How and Why Questions Key financials? News about actions taken? Directories and Industry Overviews SFU LibraryFebruary 2016

5. Adjusting expectations… Why would this info be published?Why might it not be published?Might someone have estimated it?Can we bend the constraints a bit? Can we look for disaggregated info instead? High-Level View SFU LibraryFebruary 2016

6. In other words… Not all information is publicly available You will have to make some estimates & inferences Estimates & inferences need a foundation“Peak” reports are great, but not sufficientGet to know your local librarians! High-Level View SFU LibraryFebruary 2016

7. On the Ground Starting pointsSources & Strategies Small Business Accelerator sba.ubc.ca sba.ubc.ca Innovation, Science and Economic Development Canada ic.gc.ca ic.gc.ca SFU Library’s business guides Help > Find materials by subject & course > Business > Additional resourcesAdditional resources Vancouver Public Library vpl.ca vpl.ca Global Edge: Insights by Industry globaledge.msu.edu/global-insights/by/industry globaledge.msu.edu/global-insights/by/industry IBISWorld Research Monitor (VPL)Research Monitor Google ScholarGoogle Scholar Private Research Firm blogsPrivate Research Firm blogs SimplyMap CanadaSimplyMap Canada PMB Reports (e)books Factiva & TechNavioFactiva TechNavio Google site limitingGoogle site limiting Realtor.ca SFU LibraryFebruary 2016