1. EMELITA HICKS GRPH310 nine/five

2. Information Gathering Provide clothing that is professional, yet comfortable, affordable and fun. Target Market  Generation X-ers  both male and female  25-35 years old  Preparing to enter the workplace or are already working in a professional office workplace environment.

3. Identity Program

4. Logo/Identity A simple, yet colorful logo promotes a mature and professional, yet stylish message to Nine/Five customers. The colors adhere to shades you might find in a typical and traditional office setting. Clothing like casual pants & khaki's is a good example.

5. Images

6. Advertisements

7. Webpage

10. Visuals/Collateral Designs