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Published byGeoffrey Floyd Modified over 8 years ago
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Chapter 8: Social Franchising
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Definitions of Social Entrepreneurship Organisations driven by a social mission The application of innovative, practical and sustainable approaches to benefit society Application of market- based principles to solving social or environmental problems
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Franchising Long history in hospitality and tourism industries Value of franchising as a business model Job creation and economic growth Recognised potential as a business model for social enterprise
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Social Franchising Numerous definitions of social franchising Microfranchising Tandem Franchising Application of commercial franchise methods to achieve socially beneficial ends
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Common Features Proven scalable business model with defined systems and processes A clear trademark Delivery of standardised products/services Support services provided by franchisor Payment of fees by franchisee Some differences in models used
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