1. “Drive Me Wild” http://digitalartanddesign.org/drive-me-wild.htm

2. You are the designer of a new car advertisement! Your design can be any style, Rocket-Powered or running on Love. Whatever you want, but you must create a NEW car that does NOT yet exist, a unique marketing approach all your own. Design a New Car Ad!

3. ... can make or break an ad! COLORS!COLORS! Due to printing cost constraints, you can only use 5 colors in your ad and you must use one of these color schemes to create them: Analogous – Complementary Monochromatic – Triadic

4. Also, don’t forget about: · Contrast - Can you read the words against the background? Is the font style readable? Are the sentences too long? Are the titles descriptive enough to make you know what the article is about? Does the type size signify the hierarchical importance of the dominance and submission principles? · Layout – Z shapes? How did you arrange all the elements? Is the type all lined up flush left, right, centered? Is the type over the picture or a background?

5. Reds Yellows Oranges WARM COLORS

6. WARM COLORS ❖ Appear hot like the sun or fire. ❖ Give feelings of happiness, activity & cheerfulness.

7. ❖ Remind us of water or sky ❖ Give feelings of quietness or restfulness Cool COLORS

8. Notice the “Z” Shape. English speakers read left to right. Advertisers know this… Direction

9. Is this a good ad? Why or why not?

10. Your Project must have: A car that is totally covered A Slogan Should be able to tell why it is unique either by the car or slogan Use only 5 colors