1. Behavioural Change
Ian Edwards MSc.

2. Course overview A one day course that looks at: What informs behaviour
The strengths and weaknesses of a number of models associated with behaviour change
COM-B model
The benefits of basing interventions on appropriate models
Behavioural Change Techniques

3. Road User Behaviour
With the person next to you, discuss and quickly list what informs your behaviour as a road user.
Possible answers:
Your previous experiences
Your training
Your personality traits
Your beliefs
Journey constraints
Your perception of ability and skills
Learning outcome
For the group to understand the complexity of driving behaviour
Method
The group should be divided into a number of sub-groups of approximately 4 or 5
The groups should be asked to discuss and list their ideas in relation to the question “What informs your behaviour as a driver?”
Once complete each group should be asked for one answer in turn and the facilitator should place these on the white board. The sub-groups should be asked to explain their answer.
The completed participants’ list should then be compared and contrasted with list the shown on the presentation.

4. COM-B Behavioural Change Wheel (2011) Michie, Stranlen and West

5. Behaviour change techniques
Information about
Risk
Consequences (general/individual)
Peoples approvals
Planning
Setting goals (Behaviour/outcome)
Forming intentions
Overcoming barriers
Monitoring / maintaining
Keeping a record
Using cues (triggers)
Reviewing goals
Self-evaluation
Teaching
Feedback
Instruction
Skill development
Agreeing
Other behaviours are possible
Practicing
Signing a contract
Managing and coping
Time management
Stress management
Self-motivation
Feeling good
Providing rewards
Becoming a role model
Relapse prevention
Supporting
Observing others
Gaining social support
Self-talk

6. Summary
Behaviour is based on many differing and competing ‘constructs’
This offers both many challenges and opportunities
The COM-B wheel is a excellent conceptualisation of a number of behavioural models
A final word:
The road safety Behavioural Change course provides an excellent introduction to behavioural change models and techniques
Thank you… any questions?