1. TWITTER 101 Presented by @pattirowlson

2. Lingo Hashtags Profiles that stand out How to be “engaging” Best practices, including automation Promoting your Twitter profile pattirowlson.com

3. Username = how you are identified on Twitter: @pickfordfilm @pattirowlson @ridewta @wwu Direct Message (DM) = info you share with another user privately Tweet = info you share publicly on Twitter; limited to 140 characters pattirowlson.com

4. Stream/Feed = where you read tweets from those you choose to follow (like the newsfeed on Facebook) pattirowlson.com Notifications = where you can see likes, comments, retweets (RT), replies related to your profile

5. pattirowlson.com Image: http://bit.ly/1OWjsrP

6. pattirowlson.com # = Hashtag = using the # symbol before a word or phrase helps users share (and find) info Image: http://bit.ly/1RWzrsn

7. pattirowlson.com Corporate # guidelines… Corporate # guidelines… http://bit.ly/1Oy4OmY http://bit.ly/1Oy4OmY Hashtags to explore… #Bellingham > Accounts #WWU > Photos #Election2016 > News

8. pattirowlson.com

9. @yelpbellingham @Ferndale_WA @WWU @PresBruce pattirowlson.com

11. Use scheduling tools to generate consistent, relevant content = YES pattirowlson.com Link Facebook and Instagram to Twitter and “auto-tweet” every post = NO

12. What TW users see when you auto-tweet from FB… pattirowlson.com

13. How this makes TW users feel…

14. pattirowlson.com

15. Like, RT or reply to other’s tweets It’s called “social” media for a reason Proactively interact with individuals and local companies Practice positive networking skills pattirowlson.com

17. Brick and mortar locations Print materials On website & at events pattirowlson.com

18. Ask us anything! Connect with PR Consulting on these sites. More tips: pattirowlson.com/resources