1. Intro to Media Studies Kelly Spivey: kspivey@hunter.cuny.edu Mondays: 9:10am Section L37D Mondays: 10:10am Section L40D Wednesdays: 10:10am Section L39D Wednesdays: 11:10am Section L36D

2. Passions & Strengths - Participating in class discussions - Active on social online sites - Developing ideas in essays - Blogging (reading or writing) - Following the news - Doing research - Grammar and spelling - Preparing for Exams - Communication with professors - Photography - Making Videos - Drawing &/or design - Coordinating group projects - Taking excellent notes in lectures - Time management - Graffiti art - Poetry, rap, spoken word, songwriting INSTRUCTIONS: On a piece of paper: Choose 5 strengths or Passions of yours from the list on the right. AND Choose 5 areas you’d like to improve.

3. Chapter 1 – Jack Lule textbook Mass Media vs. Mass Communication

4. Culture From Lule text, “The expressed and shared values, attitudes, beliefs, and practices of a social group, organization, or institution.”

5. Culture A way of seeing things: Plato’s Allegory of the Cave

6. Marshall McLuhan “The medium is the message.”

7. Marshall McLuhan From Lule, “Looking back over time, McLuhan found that people and societies were shaped by the dominant media of their time. For example, McLuhan argued, people and societies of the printing press era were shaped by that media.”

8. Marshall McLuhan But what about culture? Does it shape the media? How?

9. Examples of technological shifts Johannes Gutenberg – 15 th c. printing press – First form of mass media. Books collapse time and space, allowing for a different perception of reality and communication. – Allowed for the Protestant Reformation – Enabled the European Renaissance Friedrich Koenig – 1810 steam engine – Faster printing presses, enabled daily newspapers – Newspapers helped create “imagined community” for burgeoning cities. – Newspapers play an important role in the Industrial Revolution. – First paper were broadsides and penny press papers.

10. Media and Consumerism First advertisements were found in newspapers and radio. – Does consumerism influence the media or do the media lead to consumerism?

11. What roles do media play?

12. Educating and informing Serves as a public forum Entertainment and creativity Watchdog for government, business, etc.

13. Early Electronic Media Samuel Morse, 1837, electric telegraph – No more need for physical transport of messages – Telegraph further collapses time and space, allowing for a different perception of reality and communication. – Telephone soon followed. Guglielmo Marconi, 19 th c. radio – First electronic Mass Communication device. Television – 1950s in many homes. Computers – 1980s begin entering homes.

14. Photography & Movies Joseph Niepce, Louis Daguerre & William Henry Fox Talbot, 19 th c. photograph George Eastman, Kodak movie camera, 1888. Public movie viewing, early 1900s. The movie star is born by the 1920s.

15. Internet and Convergence 1970s network of computers led to what we now rely on as the internet. Convergence: how many types of media can one device hold? Henry Jenkins’ convergence types: 1.Economic – one company owns many media forms 2.Organic – “natural” outcome of multi-media forms - multitasking 3.Cultural – message on many mediums and people can talk back. 4.Global – cultures influence each other 5.Technological – one machine for many tasks

16. Free Speech Copyright Law, issues of obscenity Propaganda – earns a bad reputation after WWI, US decides it’s “propaganda” is mere publicity, information and facts. How do we agree on what is obscene? How do we determine what’s propaganda and what is fact? Who’s responsibility is it?

17. Gatekeepers Owners of media, journalists, those who decide what will be in the media. How can we become gatekeepers today? What is the difference between FOX TV and someone’s tweets?

18. Tastemakers Beatles on Ed Sullivan show in 1964 – overnight sensation. Beatles Who are the real tastemakers? The musicians or the publicity machine? Products sell and profits are made once tastemakers succeed. George Eastman knew to sell photography as a way to get people to buy his camera.

20. Channels As mass media outlets became more and more popular, the variety and number or outlets or channels have increased. Benefits: More diversity and choices, more competition drives up quality. Drawbacks? Mostly from the advertiser’s point of view: no more large, concentrated audiences. YouTube “David After Dentist” (37 million viewers in 2009) can compete with American Idol (25.5 million viewers)

21. Internet The Internet is a game-changer for gate keeping and tastemakers. “review aggregators” yelp, rottentomatoes Music, Pitchfork – example of convergence – many types of media rolled into one. Websites compete with printed newspapers Texts, Facebook and tweets lead revolutions – Arab Spring, Occupy Arab Spring

22. Media Literacy “A person who is able to access, analyze, evaluate and communicate information.” – National Association for Media Literacy Education “The new mass media – film, radio, TV – are new languages, their grammar as yet unknown… [the mass media is] the unnoticed fact of our present.” – John Culkin

23. 5 Questions to ask 1.Who created this message? 2.What creative techniques are used to attract my attention? 3.How might different people understand this message differently? 4.What values, lifestyles, and points of view are represented in, or omitted from, this message? 5.Why is this message being sent? – National Association for Media Literacy Education

24. Testing Our Media Literacy Levi's - OPioneers! (Go Forth) Commercial LaToya Ruby Frazier takes on Levi’s