1. February 27, 2016 SILENCER 1 February 27, 2016 SILENCER 1 The Silencer Final Old Dominion University CS 410 Red Group

2. February 27, 2016 SILENCER 2 Organizational Chart Project Manager Brendan Geoghegan Hardware and Finance Samuel Shelor Lead Software Developer Duc Nguyen Web Design and Software Developer Donnie Goodson Statistical Analyst Reda Elgourbi Marketing and Documentation Dylan Wheeler Wireless Dr. Stephan Olariu Wireless Dr. Michele Weigle Software Design Dr. Steven Zeil Member Consultant

3. February 27, 2016 SILENCER 3 Teen Crash Driver May Have Been Texting Teen Crash Driver May Have Been TextingProblem

4. February 27, 2016 SILENCER 4 Problem Statement Cell phone use while driving is dangerous!

5. February 27, 2016 SILENCER 5 Each year, about 42,000 people die in U.S. auto accidents. Driver distraction is the number one cause of auto accidents. Source: NHTSANHTSA Fatalities & Driver Distraction

6. February 27, 2016 SILENCER 6 Leading Cause of Death February 27, 2016 SILENCER 6 Source: StatisticsTop10StatisticsTop10 Teenagers Are Dying!!

7. February 27, 2016 SILENCER 7 50% of teenagers admit to talking or texting while driving. Deadly Habit Source: The Today showThe Today show

8. February 27, 2016 SILENCER 8 State Laws

9. February 27, 2016 SILENCER 9 Purchase the Silencer. Download software directly from our Bluetooth device into your children’s cell phone. Lock our Bluetooth device into the car. LET US PROTECT YOUR CHILDREN! Feel safe 9 Let Us Protect Your Children

10. February 27, 2016 SILENCER 10 Our Solution

11. February 27, 2016 SILENCER 11 What is in the box? February 27, 2016 SILENCER 11 Bluetooth Device Pre-loaded With Cell Phone Software Secured Case Instruction Manual What’s in the Box?

12. February 27, 2016 SILENCER 12 MFCD

13. February 27, 2016 SILENCER 13 Change to Controlled State February 27, 2016 SILENCER 13 Car Starts…

14. February 27, 2016 SILENCER 14 Go Back to Original State February 27, 2016 SILENCER 14 Car Stops…

15. February 27, 2016 SILENCER 15 Scenario 2: Driver makes an emergency call February 27, 2016 SILENCER 15 Make a Call Driver Silenced Phone Callee No 911? YesYes Record the Number Scenario 1

16. February 27, 2016 SILENCER 16 Driver exits the vehicle with out turning off car. February 27, 2016 SILENCER 16 Leave the car, Reboot Driver Cell Phone Yes In Silencer’s Range NoNo Phone Disable Phone Enable Scenario 2

17. February 27, 2016 SILENCER 17 Scenario 3: Parent in car, kids wants to use their phone February 27, 2016 SILENCER 17 Input Password Parent Silenced Phone EnableEnable Scenario 3

18. February 27, 2016 SILENCER 18 What We Don’t Do Disable 911 Block Cell Phone Reception Disable Phones Without Our Software Will Not Initially Support All Brands Eliminate Car Accidents

19. February 27, 2016 SILENCER 19 February 27, 2016 SILENCER 19 Bluetooth on the Rise (1) “Bluetooth 2005”(2) “Nokia Predicts” 1 122 Year

20. February 27, 2016 SILENCER 20 February 27, 2016 SILENCER 20 February 27, 2016 SILENCER 20 Initial Manufacturer Support February 27, 2016 SILENCER 20 Source: IDCIDC

21. February 27, 2016 SILENCER 21 Risk Matrix KEY 1. Workarounds Making Solution Worthless 2. Competition Solving the Problem First 3. Lack of Understanding in the Domain 4. Not Enough Customers Attracted 5. Unintentional Creation of Safety Issues 6. Security Problems with Bluetooth 7. Customers Unable to Install SW/HW 8. Dependency on Cell Phone Companies

22. February 27, 2016 SILENCER 22 Competition

23. February 27, 2016 SILENCER 23 Our product appeals to parents with teenagers in high school Beta testing by offering the product through PTAs and schools Initial market does not prevent expansion into wider markets –Businesses that provide cell phones or company vehicles –Government agencies Market Strategy

24. February 27, 2016 SILENCER 24 Project Schedule

25. February 27, 2016 SILENCER 25 Software Schedule

26. February 27, 2016 SILENCER 26 Phase 0 Organizational Chart

27. February 27, 2016 SILENCER 27 WBS Phase 0 (Please see page 1-5 in the WBS handout for additional information)

28. February 27, 2016 SILENCER 28 MFCD Organization Chart Competition Matrix Risk Matrix Financial Plan WBS SBIR I Grant Proposal Phase 0 Major Deliverables

29. February 27, 2016 SILENCER 29 Phase 1 Organizational Chart

30. February 27, 2016 SILENCER 30 (Please see page 5-8 in the WBS handout for additional information) WBS Phase 1

31. February 27, 2016 SILENCER 31 Phase 1 Major Deliverables Documentations –Product Description Paper –Prototype Development Environment Requirements –Prototype Product Specification –Prototype Test Plan/Procedures –Product/Prototype User's Manuals Prototype Demonstration –Prototype Presentation I –Final Prototype Demonstration SBIR II Grant Proposal

32. February 27, 2016 SILENCER 32 Prototype MFCD

33. February 27, 2016 SILENCER 33 Phase 1 Budget Total Budget of Phase 1: $79,500

34. February 27, 2016 SILENCER 34 Phase 2 Organizational Chart

35. February 27, 2016 SILENCER 35 WBS Phase 2 (Please see page 8-10 in the WBS handout for additional information)

36. February 27, 2016 SILENCER 36 Phase 2 Major Deliverables Management Plan –Personnel Plan Marketing Plan Testing & Evaluation Plan Working Product Model

37. February 27, 2016 SILENCER 37 Phase 2 Budget Total Budget of Phase 2: $779,000 Total Personnel: $779,000 Budget Details Located in the Handout

38. February 27, 2016 SILENCER 38 Phase 3 Organizational Chart

39. February 27, 2016 SILENCER 39 WBS Phase 3 (Please see page 10-13 in the WBS handout for additional information)

40. February 27, 2016 SILENCER 40 Phase 3 Major Deliverables Production Plan –Retail –Online –Contract with Car Companies –Government Contract User Manual Marketing Plan Online Support

41. February 27, 2016 SILENCER 41 Employees $1,133,000 Building and Supplies $337,000 Marketing $147,000 $1,617,000Total $1,617,000 Phase 3 Budget

42. February 27, 2016 SILENCER 42 Price Point $100.00 Per Silencer

43. February 27, 2016 SILENCER 43 Market Potential 12,500,000 Drivers 15-20 Years Old in the United States Assuming 5% of the US Market: 625,000 * $100 = $62,500,000 NHTSA However, the market could obviously extend into other countries.

44. February 27, 2016 SILENCER 44 When will we break even?

45. February 27, 2016 SILENCER 45 Return on Investment Reduction in Traffic Deaths Reduction in Car Accidents Reduction in Car Insurance Rates Increase in Driver Safety Increase in Passenger Safety Increase in Traffic Flow Rate

46. February 27, 2016 SILENCER 46 SBIR

47. February 27, 2016 SILENCER 47 Management Plan Set up full development team Work within the WBS and emphasize Milestones Report progress to beneficiaries and upper management

48. February 27, 2016 SILENCER 48 Funding Plan National Science Foundation Phase 1: Funding for up to $100,000 –Proposal Deadline: June 10th, 2008 –Topic: Software and Services Subtopic: Mobile Applications Total Phase 1 Budget: $79,500 Applicable For Grant: $79,500 Not Funded By Grant: $0

49. February 27, 2016 SILENCER 49 Funding Plan Phase 2: Funding for up to $750,000 or 2 years Phase 2 Total Budget: $779,000 Applicable For Grant: $518,000 Not Funded By Grant: $261,000

50. February 27, 2016 SILENCER 50 Funding Plan Phase 3: Funded By Investors and Small Business Loans Phase 3 Total Budget: $1,617,000 Total Budget Not Funded By Grants: $1,878,000 Funding Details Located in the Handout

51. February 27, 2016 SILENCER 51 Marketing Plan Target Market Focus on Teenagers Businesses may be interested Sell in retail stores w/ installation online for self installation Advertising Testing through Schools Local news stories about the product

52. February 27, 2016 SILENCER 52 Risk Plan Workarounds Sensor in secured box Competition Allow text messaging, distracting beep Bluetooth Security Bluetooth common, no special issue Dependency on Cell Phone Companies Working with largest companies

53. February 27, 2016 SILENCER 53 Staffing Plan Phase 0 6 unpaid CS students Phase 1 Consult Software Design, Wireless Experts, Technical Writer, Web Designer Total - $70,000

54. February 27, 2016 SILENCER 54 Staffing Plan Phase 2 SW, HW, & Website Testers, HR reps., Financial Consultant, Research assistant. Total - $779,000 Phase 3 Marketing, Advertising, Pricing experts, Payroll & tax experts, Lawyer. Total - $1,132,600

55. Phase 0: Create plans and documentation explaining and defining a societal problem and our solution Phase 1: Creating more documentation about our solution and creating a working prototype for our product February 27, 2016 SILENCER 55 Evaluation Plan

56. February 27, 2016 SILENCER 56 Phase 2: Creating multiple test prototypes and testing the product. Alpha and Beta testing are included in this phase Phase 3: Success in this phase is measured by the profit made by the product. The Silencer would be mass produced and sold during this phase. Evaluation Plan

57. February 27, 2016 SILENCER 57 Why Are We Doing This?

58. February 27, 2016 SILENCER 58 Questions? Project Manager Brendan Geoghegan Hardware and Finance Samuel Shelor Lead Software Developer Duc Nguyen Web Development and Software Developer Donnie Goodson Statistical Analyst Reda Elgourbi Marketing and Documentation Dylan Wheeler Wireless Dr. Stephan Olariu Wireless Dr. Michele Weigle Software Design Dr. Steven Zeil Member Consultant

59. February 27, 2016 SILENCER 59 References AT&T..http://businessesales.att.com/ Autozone..http://www.autozone.com/ BestBuy..http://www.bestbuy.com/ "Bluetooth 2005 Future Trends and Opportunities in the Worldwide Market". Context World. October 2004..http://www.contextworld.com/SpecialReportsBluetooth.html Circuit City..http://www.circuitcity.com/ February 27, 2016 SILENCER 59

60. February 27, 2016 SILENCER 60 References GoDaddy. Economy Plan..http://www.godaddy.com Lowes..http://www.lowes.com “IDC Finds Slower Growth in the Mobile Phone Market in 2007”. IDC25 Jan. 2008..http://www.idc.com/>. "Nokia Predicts Increase in Sales of Bluetooth Cell Phones". Telecommunications Industry News. 5 Jan. 2006..http://www.teleclick.ca/ Office Depot..http://www.officedepot.com/ February 27, 2016 SILENCER 60

61. February 27, 2016 SILENCER 61 References Top 10 Hosting List. 4 March 2008..http://www.top10hostinglist.com/ February 27, 2016 SILENCER 61