1. ASAS KEUSAHAWANAN MGM3180 Dr Mass Hareeza Ali Department of Marketing & Management Faculty of Economics & Management Universiti Putra Malaysia mass@econ.upm.edu.my

2. Evaluation Assignment – 70% (2 major assignment) Mid term – 10% Final Exam – 20%

3. Assignment-70% First assignment Written activities (report) as entrepreneur (base on internship) – 35% (due:2 weeks before final exam)

4. Second assignment  Business proposal – 35% (due: 2 weeks before final exam)  Group/individual

5. Internship  Search and attached yourself to one particular small/medium size organisation  Most important things – their willingness to participate and cooperate with you in completing the four weeks  Come out report on the activities and at the end with some suggestion for improvements  Use your creativities – photo, map, questionnaire design, etc

6. Business Proposal  Think about any kind of business you wish to develop if its happened you will become entrepreneur one day  Prepare the business proposal

7. Business Proposal Preliminary part -title page -half title page -letter of transmittal -letter of authorisation -table of content -list of figures -executive summary -Appendix

8. Buss Proposal Introduction – comp. background, vision & mission Organisational chart Who’s who? * strategy 4 p’s Financial plan Gantt chart Limitation

9. Text –Buss. Proposal Introduction Marketing Marketing analysis Promotion Price Location Financial Gantt Chart

10. Mid term Exam  only 10 %  Chapter 3 only: Creativity, innovation and entrepreneurship  Three short questions

11. Final Exam  20% (Schaper’s, third edn.2010)  Covered chapter 3 and 5 only  Chapt 3: Creativity, innovation and entrepreneurship  Chapt 5: Options for going into business  All 5 long questions  Current issues in entrepreneurship

12. Important  Dateline for submission  Test and exam  Kelas maya  All the best