1. 12.01 Elements and Principle of Design

2. Today’s Objectives Review the elements and principles of design Apply the elements and principles of design in apparel Discuss color harmonies Create a color wheel

3. Color as a design element Most exciting design element Color enables you to express yourself Probably the most personal and important aspect of fashion Clothing is usually selected because of it’s color

4. List all the colors on your paper and 2 words that describe each one Pink Red Orange Yellow Green Teal Brown Blue Violet White Black

5. Red Dangerous Angry Passionate Sentimental Exciting Vibrant Aggressive

6. Orange Lively Cheerful Joyous Warm Energetic Hopeful Hospitable

7. Yellow BrightBright SunnySunny CheerfulCheerful WarmWarm ProsperousProsperous DeceitfulDeceitful

8. Green Calm Cool Fresh Friendly Pleasant Balanced Restful Lucky Envious Immature

9. Blue Peaceful Calm Restful Highly esteemed Serene Tranquil Trustful Cool Formal Spacious Sad Depressed

10. Violet Royal Dignified Powerful Rich Dominating Dramatic Mysterious Wise Passionate

11. White InnocentInnocent YouthfulYouthful FaithfulFaithful PurePure PeacefulPeaceful

12. Black Mysterious Tragic Serious Sad Dignified Silent Appears to be warmer Old Sophisticated Strong Wise Evil Gloomy Absorbs color

13. Gray Modest Sad Old

14. Symbolism of Color True or False: The colors you wear reveal your personality Can you think of a saying that describes emotion through a color? “Feel Blue” “See Red” “Green with envy” “Loving you is red”

15. Color Terms Hue = name given to a color Value = lightness or darkness of a color Tint = made when white is added to a color (i.e. pink is a tint of red) Shade = made when black is added to a color (i.e. burgundy is a shade of red) Intensity = brightness or dullness of a color

16. Tint & Shade

17. Color Wheel Shows hues and how they can be mixed or used with each other A guide Contains: –Primary Hues –Secondary Hues –Intermediate Hues

18. Primary: pure, basic hues –Red, yellow and blue Secondary: made by mixing equal amounts of 2 primary hues –Orange, green, and violet Intermediate (tertiary): equal amounts of adjoining primary and secondary colors are combined –Red-orange, red-violet, yellow-orange, yellow-green, blue-violet, and blue-green

20. Shape as a design element The silhouette or the overall form or outline of an outfit or clothing style. Most Silhouettes are formed by: The width and length of the neckline, sleeves, and/or waistline. The width and length of pants and skirts

21. Using Shape in Clothing Form-fitting clothes reveal any unattractive contours If clothing is too tight, it can make one look overweight Necessary to decide where one’s shape is best and select a silhouette that accentuates that feature

27. Personal Reflection Decide the best areas of your silhouette –Must have at least 3 Find 3 magazine cutouts that demonstrate proper or improper use of clothing to accent your chosen areas. On white paper mount your cutouts and label each one Make sure you have a heading Write a paragraph summarizing your work on the white paper

28. Texture: The look and feel of fabric. Can create illusions of size Can disguise figure irregularities Can add interest to a garment Textile & Apparel Production I28

29. Structural texture: Texture determined by the fibers, yarns, and the method of construction used to produce a garment. Examples: velvet shirt, striped wool pants Added visual texture: The finishes and designs applied to the surface of the fabric. Examples: The print of the fabric can give the illusion of height or width to the wearer. Shiny textures make people look larger because they reflect light. Texture can be provided in two ways…

30. Smooth, flat textures make people look smaller Shiny textures make the body look larger b/c they reflect light Rough textures have the opposite effect Dull textures make a person look smaller b/c they absorb light

31. First week of work You have just been hired as a designer and the company you work for is launching a new line of ties. Your task is to design 2 ties and you must be able to discuss about them in terms of the elements of design –Color, line, shape, and texture