1. COMPUTER AND MARKETING

2. WHAT IS MARKETING? ADVERTISING STRATEGY PRICING DISTRIBUTION

3. MARKETING BEFORE COMPUTERS Supply creates its own demand Pre 1950’s “Customers can have any color they want, so long as it’s black” – Henry Ford

4. MEDIUMS OF MARKETING PRINT ADVERTISING: 1450 – Printing Press 1730’s – Magazines 1839 – Posters 1867 – Billboards TECHNOLOGICAL ADVANCEMENTS: 1922 -- First Radio Ad 1941 – First TV Ad 1946 – 50% of homes have phones

5. SPAM EMAIL 1994 – First spam email sent from Cantor and Siegel 2003 – Can Spam Act signed 2010 – 90% of emails are spam 96 Trillion Spam Emails

6. SEARCH ENGINES SEOPAGE RANKPPC/ADWORDSGOOGLE ANALYTICS

7. MARKETING TODAY -- Predictive Analytics for pricing -- Distribution platforms like Amazon, Expedia, etc. -- Social Media -- Inward facing vs. Outward Facing