1. Public Affairs Thornell Jones, FSO-PA 24-09 Goals Auxiliary Challenges Reasons for Challenges PA Solutions/Controls Tools/Processes Opportunity Your Community Changing Public Opinion to Improve Boating Safety Sector Baltimore Workshops March 8, 2014 1

2. Public Affairs Thornell Jones, FSO-PA 24-09 Auxiliary Challenges –Poor PE Attendance –Limited Recruiting for PA SB –Declining VE Activity –Declining PV Activity Changing Public Opinion to Improve Boating Safety Sector Baltimore Workshops March 8, 2014 2

3. Public Affairs Thornell Jones, FSO-PA 24-09 Background Causes –PE-Heightened Competition –Recruiting-Misinformation/Disinterest –Poor PA Support for PE/PV/VE –Lack of communication with the public The Public Does NOT Know the AUX Changing Public Opinion to Improve Boating Safety Sector Baltimore Workshops March 8, 2014 3

4. Public Affairs Thornell Jones, FSO-PA 24-09 Solution –Focus on PA at every level –Flotilla PA Focus Group (PAFG) VFC, FSOs-CS, HR, PA, PE, PV, VE –Annual Flotilla PA Plan (PE/PV/VE too) –All members actively involved Recruit Targeted Skills Changing Public Opinion to Improve Boating Safety Sector Baltimore Workshops March 8, 2014 4

5. Public Affairs Thornell Jones, FSO-PA 24-09 Control –Milestones –Monthly evaluation –How Plan is Working –PA Support for PE, VE, PV Monthly Report Changing Public Opinion to Improve Boating Safety Sector Baltimore Workshops March 8, 2014 5

6. Public Affairs Thornell Jones, FSO-PA 24-09 Tools –PA Tool Kit –PA Planning Worksheet Changing Public Opinion to Improve Boating Safety Sector Baltimore Workshops March 8, 2014 Process Take Inventory > Plan Uncovered items > Recruitment plan Use Plan for Monthly Report 6

7. Public Affairs Thornell Jones, FSO-PA 24-09 Getting Started –Share Worksheet with members –PAFG meet-start filling in Worksheet –Flotilla meeting-flesh out Worksheet –Assign responsibilities- –Get commitments Execute the plan Changing Public Opinion to Improve Boating Safety Sector Baltimore Workshops March 8, 2014 7

8. Public Affairs Thornell Jones, FSO-PA 24-09 Monthly –Review milestones –Evaluate and improve plan and process Coordinate with Division and Sector Changing Public Opinion to Improve Boating Safety Sector Baltimore Workshops March 8, 2014 8

9. Public Affairs Thornell Jones, FSO-PA 24-09 4 th Quarter –Restart planning process –Annual PE Plan –Annual VE Plan –Monthly PV Plan-expand opportunity Changing Public Opinion to Improve Boating Safety Sector Baltimore Workshops March 8, 2014 9

10. Public Affairs Thornell Jones, FSO-PA 24-09 Opportunity –75 th Anniversary of AUX –Speakers Bureau SO-PA –Names & Oppty to Speak to SO-PA –Boat Shows –NSBW - Kickoff the season –200 th Anniversary Star Spangle Banner Changing Public Opinion to Improve Boating Safety Sector Baltimore Workshops March 8, 2014 10

11. Public Affairs Thornell Jones, FSO-PA 24-09 Be Responsible for your community Make sure they know us Know who we are Know what we do Plan to Grow PA in your Flotilla Changing Public Opinion to Improve Boating Safety Sector Baltimore Workshops March 8, 2014 11