1. 0505 IAT 102 Graphic Design

2. 0505 Design Basics Review Art Nouveau Modernism and New Typography Short Break----- (TA) Presenting

3. Design Basics

4. justified

5. unjustified

6. right alignment

7. centered

8. random

9. what’s a good rag? Credits: Rahel Arnold, Valeria Bonin

10. 15-20% of line length

11. right- and center-aligned: difficult to read

12. avoid stairs and blocks

14. avoid isolated words

15. avoid holes

16. Small rag: rhythm not interesting

17. Separating a paragraph

18. indicators

19. Emphasis

20. emphasis

25. How to work with a grid?

26. 1. Select a page format and a type area

27. 2. Divide type area into columns

28. 3. Insert horizontal divisions

29. 4. Choose appropriate font sizes

30. Josef Müller-Brockmann

32. Art Nouveau: Nature + Style

33. Germany: Van de Velde’s famous Tropon Ad ( c.1895 A.D)

34. Czech Republic: Bieres de la Meuse (1897 A.D.) Alphonse Mucha

35. Job Cigarette Girl (1897 A.D.) Alphonse Mucha

36. Bicycle Ad (1897 A.D.) Alphonse Mucha

37. Sarah Bernhardt in Gismonda (1894), La Tosca (1897) + La Samaritaine (1899) Alphonse Mucha

38. Playing Card Design (c.1900 A.D.) Alphonse Mucha

39. Princess Hyacinth – theatre poster (1910 A.D.) Alphonse Mucha

40. Germany: The Kiss (1898 A.D.) Peter Behrens

41. Modernism and New Typography

42. Malevich: Aeroplane Flying (Russia) 1915

43. Malevich: The Black Square, 1913

44. Mondrian (NL, De Stijl): Composition With Gray And Light Brown, 1918

45. Mondrian (NL, De Stijl): Composition with Red Blue and Yellow, 1930

46. El Lissitzky (Russia, Constructivism): Catalog cover

47. Constructivism: - originated in Russia, 1921 - no more “Art for Art’s sake” (l’art pour l’art) - industrial design, graphic design, poster, books - many links to De Stijl (NL), Bauhaus (Germany), Dada (Switzerland / Germany) - geometric shapes, mathematic proportions - functional, no ornaments

48. El Lissitzky (Russia, Constructivism): Poem, 1923

50. El Lissitzky (Russia, Constructivism): The Isms of Art, 1924

51. El Lissitzky (Russia, Constructivism): "Beat the Whites with the Red Wedge" (1919)

52. El Lissitzky (Russia, Constructivism): Advertisment for Pelikan, Ink

53. Typographische Mitteilungen, 1915

54. Jan Tschichold (Germany): Typographische Mitteilungen, 1925

55. Jan Tschichold (Germany): Elementary Typography

56. Jan Tschichold (Germany): The New Typography, 1928

57. Jan Tschichold (Germany)

58. Jan Tschichold (Germany), late works: traditional typography, humanist tradition

59. 1928 Tschichold New Typography 50-60ies Ruder White Space 1961 Muller-Brockmann The Grid

60. fin