1. LOW SELF ESTEEM https://eagleviewblog.wordpress.com

2. WHAT IS LOW SELF ESTEEM? Low self-esteem is having a generally negative overall opinion of oneself, judging or evaluating oneself negatively, and placing a general negative value on oneself as a person.

3. TARGET AUDIENCE

4. SOUND Vocal or instrumental sounds (or both) combined in such a way as to produce beauty of form, harmony, and expression of emotion.

5. Typography

6. Individual future planning Video – stop motion I will be taking pictures and put together as video to show a progress of weight lost. OR I will interview people about how they feel as an individual about themselves.

7. Effects of low self-esteem

8. "To lose confidence in one's body is to lose confidence in oneself."

9. Negative feelings – the constant self-criticism can lead to persistent feelings of sadness, depression, anxiety, anger, shame or guilt low self esteem Emotional or health problems Lack of self-care Perfectionism Fear of judgement Disordered eating Self-harming behaviours

10. A person may care so little that they neglect or abuse themselves, for example, drink too much alcohol. Lack of self-care

11. low self-esteem puts the person at increased risk of self-harm, for example, EATING DISORDER, alcohol/substance abuse or suicide Self-harming behaviours Disordered eating "an unhealthy and extreme concern with weight, body size, food, and eating habits“ occasional overeating or restrictive eating to severe disorders including anorexia nervosa, bulimia nervosa, and compulsive eating.

12. “Searching through catalogues, you wish you could order the bodies not the clothes.” a person may push themselves and become an over-achiever to ‘atone’ for what they see as their inferiority. Perfectionism Sometimes people feel very insecure about how they look. This can be from comparing themselves to an unrealistic ideal that is shown in magazines or on TV.

13. Avoid activities that involve other people, like sports or social events, because they are afraid they will be negatively judged. The person feels self-conscious and stressed around others and constantly looks for ‘signs’ that people don’t like them. Fear of judgement

14. Improve your self-esteem

15. Tips on improving your self-esteem. 1. Positive self-talk: The way that you think about yourself has a huge influence on your self- esteem. If you keep telling yourself that you’re no good, you might just start to believe it even though it’s not true. If you notice that you practice negative self-talk often, check out some ways that you can challenge your negative thinking and build your confidence levels.

16. 2. Don’t compare yourself to others: It can be really tempting to measure our own worth against other people. So what if your friend is awesome at table tennis and gets great marks? You just need to figure out what your niche is. Everyone is great at something - what are your strengths? 3. Exercise: Exercise helps to improve your mood. End of story.

17. 4. Don’t strive for perfection: It’s really great if you want to do things well, but keep in mind that perfection isn’t possible. Check out one person’s story of coming to terms with their sweet imperfection. 5. Don’t beat yourself up when you make a mistake: Everyone on the planet makes mistakes – it’s in our basic human nature. Why should you be any different? When you stuff up, don’t stress, just learn from it and move on.

18. 6. Focus on the things you can change: There’s no point wasting all your energy thinking about things that you can’t change. Why don’t you have a think about some of the things that are in your power to control and see what you can do about those? 7. Do things that you enjoy: If you’re doing things that you enjoy you’re more likely to be thinking positively. Schedule time for fun and relaxation into every day.

19. 8. Celebrate the small stuff: Start small and work your way up – you can’t expect any huge progress to be made overnight. 9. Be helpful and considerate: Not only is helping people a great way to boost the moods of others, but you might find that you feel better about yourself after doing something particularly excellent. 10. Surround yourself with supportive people: Don’t hang around people who bring you down. Find a group of people who make you feel good about yourself and avoid those who tend to trigger your negative thinking.

20. Visual Identity

21. Values What do we stand for?

22. Personality How do we act?

23. Tone of voice What language do we use?

24. Touch Points Where will our brand be seen?

25. T-shirts

26. Wrist bands