1. Recap… Part Two A Feasible Venture

2. Copyright © Houghton Mifflin Company. All rights reserved.2 | 2 We Learned How To… Conduct a Feasibility Analysis Analyze the Industry and Market Analyze Product/Service Risks and Benefits Build the Founding Team Analyze Start-up Financials

3. Copyright © Houghton Mifflin Company. All rights reserved.2 | 3 What We Must Develop… The Business Concept The Industry and Market and Customer The Founding Team The Financial Needs

4. Copyright © Houghton Mifflin Company. All rights reserved.2 | 4 What To Do… Identify the opportunity Conduct a quick look assessment Conduct feasibility and understand the risks Draw a conclusion about the opportunity

5. Copyright © Houghton Mifflin Company. All rights reserved.2 | 5 The Industry Info… Explain the industry life cycle Use frameworks to characterize an industry Conduct an industry analysis Characterize the target market and first customer Gather competitive intelligence Gather demand data

6. Copyright © Houghton Mifflin Company. All rights reserved.2 | 6 Analyze Product/Service Risks and Benefits Discuss the current trends in product/process development Differentiate the way entrepreneurs develop products from the way they develop services Describe the product development cycle

7. Copyright © Houghton Mifflin Company. All rights reserved.2 | 7 The Team Build a founding team Work with professional advisers Build a board of directors Determine outsourcing, independent contractors and hiring employees

8. Copyright © Houghton Mifflin Company. All rights reserved.2 | 8 Start-up Financials Understand entrepreneurial resource gathering Find the right numbers Estimate sales and expenditures Prepare the pro forma income statement Forecast start-up cash needs Understand the role of the balance sheet in the business plan

9. Copyright © Houghton Mifflin Company. All rights reserved.2 | 9 Build The Feasible Venture…. Feasibility Analysis The Industry and Market The Product/Service Risks and Benefits The Founding Team Start-up Financials

10. Copyright © Houghton Mifflin Company. All rights reserved.2 | 10 Remember.. It’s All About Value… Content Devices Distribution Networks Customer Markets Exchanges Growth

11. Copyright © Houghton Mifflin Company. All rights reserved.2 | 11 Entrepreneurship The Business Model… How do you make money…? Monetize Value Manage Cash Flows Provide Returns

12. Copyright © Houghton Mifflin Company. All rights reserved.2 | 12 The Questions to Answer So What...? Who Cares…? Why You…? Where Are You Going…? How Will You Get There…?