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Activity 2: Inventions and Commercialization Cheryl Tay Desmond Tan Stuart Huang Gan Chia Huey Mukund Daga Alexis Chee Natassia Yvonne.

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Presentation on theme: "Activity 2: Inventions and Commercialization Cheryl Tay Desmond Tan Stuart Huang Gan Chia Huey Mukund Daga Alexis Chee Natassia Yvonne."— Presentation transcript:

1 Activity 2: Inventions and Commercialization Cheryl Tay Desmond Tan Stuart Huang Gan Chia Huey Mukund Daga Alexis Chee Natassia Yvonne

2 Sex Industry (Toys) US Patent Application No. 2005/0288611 “Battery-operated Vibrator for Sex Toy”

3 “Who needs a MAN?” When you have ‘VIBRA’!

4 Marketing Plan Survey female market to find out preferences of vibrating frequency Target high-end females Market image of the product Manufacture accessories for the vibrator –skins, studs Cooperate with high brands such as LV, Prada, Gucci After successful launch of high-end VIBRA, come up with an alternate brand for the masses.

5 Advertising Launch party Invite famous celebrities Get an elegant or classy spokesperson eg. Catherine Zeta-Jones

6 Behind every successful woman… There is a ‘VIBRA’! The men don’t get it!

7 Q & A

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