1. Doug Karlson marketing & communications editorial services - business intelligence – PR – content marketing - communications

2. Doug Karlson marketing & communications A wave of OPPORTUNITY is breaking. We are experiencing a REVOLUTION. Technology has radically transformed the way customers get information, and purchase goods & services.

3. Consumers control the flow of information. The captive audience no longer exists. The old rules no longer apply. Doug Karlson marketing & communications

4. The consumer revolution coincides with a social media revolution Consumers are bypassing corporations and speaking to one another. Doug Karlson marketing & communications

5. and a mobile revolution! Today’s Internet users are untethered. This revolution places greater demand on effective copywriting and high value content. Doug Karlson marketing & communications

6. In a cluttered market, outbound messages get lost. Businesses must embrace new technology and advanced inbound strategies to engage digital consumers who are actively seeking information.

7. … for small companies and new businesses, and a challenge for large corporations, because inbound marketing is less expensive than traditional marketing methods. It’s arguably also more effective and measurable. Inbound marketing is an opportunity for smaller players

8. Efficient copywriting is essential for effective inbound marketing campaigns and digital strategies. But marketing executives are overworked and overwhelmed with day-to-day demands. I advocate a virtual newsroom approach. A “newsroom” approach Doug Karlson marketing & communications

9. Good copywriting is hard. The key to effective inbound marketing is value. Content must educate, inform, or entertain. And be emotionally engaging. Empowered consumers demand quality content, new search engine algorithms do too. Content value Doug Karlson marketing & communications

10. editorial services PR marketing strategy copywriting blogging white papers content marketing social media campaigns digital content video speeches corporate communications direct mail ad copy PowerPoint Services / deliverables Doug Karlson marketing & communications

11. Award-winning journalist and marketing executive with diverse industry experience. Please see my website and blog at www.doug-karlson.com NYU Stern School of Business M.B.A. Northwestern University. B.S.. About me the Karlson agency Douglas Karlson Marketing leader, journalist, MBA

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