1. Ohio Department of Transportation John R. Kasich, Governor Jerry Wray, Director ODOT Division of Communications Melissa Ayers Deputy Director of Communications October 13, 2015

2. To provide easy movement of people and goods from place to place, we will: __________________________________ Take care of what we have; _________________________________ Make our system work better; _________________________________ Improve safety; _________________________________ Enhance capacity A long-term, reliable, professional and highly productive organization O UR M ISSION O UR V ISION We will serve, innovate, and communicate with purpose. ___________________________________________________________________________________________________________________________________________________________________ We will be productive, lean, efficient and effective. ___________________________________________________________________________________________________________________________________________________________________ We will utilize the public resources entrusted to us by satisfying the State's transportation needs. ___________________________________________________________________________________________________________________________________________________________________ We will be the standard of excellence for winter maintenance. ___________________________________________________________________________________________________________________________________________________________________ We will create a working environment based on trust and mutual respect. ___________________________________________________________________________________________________________________________________________________________________ We will value the diversity of all ODOT people. ___________________________________________________________________________________________________________________________________________________________________ We will work together — one team: the Ohio Department of Transportation. O UR G UIDING P RINCIPLES OCA Leadership Forum

4. 4 Communication Initiatives #Move Over Social Media Campaign Asset Management and Preservation Overhaul of ODOT’s website OCA Leadership Forum

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6. 6 Why MOVE OVER is Important Across the nation: OCA Leadership Forum

7. 7 Ohio’s Response 2004: Ohio Senate Bill 137 passed to protect law enforcement, emergency and towing & recovery personnel 2013: SB 137 amended to also protect construction and utility workers Any work vehicle stopped on the roadside with rotating, flashing, or oscillating lights OCA Leadership Forum

8. 8 ORC 4511.213 2004: Enacted to protect law enforcement, emergency and towing & recovery personnel 2013: Amended to include construction and utility workers Requires motorists to cautiously shift over one lane – or slow down if it is not possible to change lanes – when driving by any vehicle with flashing lights on the side of a road. OCA Leadership Forum

9. 9 “MOVE OVER” Awareness Ohio to host 2015 National Work Zone Awareness Event MoveOver.Ohio.Gov Media outreach Social Media # MoveOver #WorkerWednesday OCA Leadership Forum

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14. 14 The Results? Views on Facebook and Twitter 1,053,000 Statewide PSA campaign 178 Ohio radio stations, 10,600 plays OCA Leadership Forum

15. 15 Taking Care of What We Have OCA Leadership Forum

16. 16 OCA Leadership Forum We spend of our time and resources taking care of what we have.

17. 17 Three-Pronged Approach OCA Leadership Forum

18. 18 Asset Management & Preservation OCA Leadership Forum Communication Fact card transportation.ohio.gov/preservation (under construction) Frequently asked questions Talking points Video PowerPoint

19. 19 OCA Leadership Forum ODOT WEBSITE DESIGN + BUILD

20. 20 Discovery Interview stakeholders from each of the 12 districts. OCA Leadership Forum SIMPLICITY CLARITY CONTEXTUAL

21. 21 QUESTIONS? OCA Leadership Forum