1.  Comparison Shopping Project By: Omar Ahmed 11-06

2. Brand  Colgate Toothpaste, Close-up and sensodyne

3. Misleading Claims  Colgate claims that more than 80 percent of dentists recommend colgate.  Sensodyne claims that it’s toothpaste works in 60 seconds, sensodyne has been criticized for false information by health critics  Close-up claims that its toothpaste attracts females, this is caused by false advertising and marketing.

4. Quality, features, cost, safety, etc  Safety and ingredients- All these 3 brands of toothpaste contain an antibacterial ingredient called triclosan. Several studies of the effects of triclosan in mice and rats found adverse health effects at high concentrations including reduced fertility and increased cancer risks.  Costs – The average price of these toothpaste brands range between $2.83 – 3.00. The price of toothpaste has been going up each year since the 1930’s.  Quality and counterfeits – Sometimes toothpaste is counterfeited this is usually found in the 3 brands, if a person finds a counterfeited product they should immediately report it to the appropriate authorities as they are very dangerous to the consumers health.

5. My choice of toothpaste, based on research and analysis  I choose Colgate primarily because of its safety and customer service. Colgate has been around the longest and the heritage and improvements has been put forth for many years. The company itself improves upon feedback and regulations imposed by the consumers. Colgate is also advertised by certified dentist all over around the world and has also been the choice of many people for decades.

6. Sources http://www.stlawrencedentistry.com/10-most-trusted- toothpaste-brands/ http://www.livestrong.com/article/167101-what-are-the- harmful-ingredients-in-toothpaste/ http://www.businessinsider.com/is-colgate-total-triclosan- toothpaste-safe-2014-8 http://www.colgate.com/app/Colgate/US/Corp/HomePage/ ProductSafety.cvsp