1. Confidential & Proprietary Copyright © 2008 The Nielsen Company Nielsen NRG International Tracking prepared for: Sony 28 February 2008

2. February 28, 2016 Confidential & Proprietary Copyright © 2008 The Nielsen Company Page 2 Core Service and Key Features Sample Size – based on 1,000 respondents. Advanced Read On Titles - from 24, 16, 8 weeks out and then every week till 3 weeks post release (or still in top 5). Delivery – full report, deck and comp reports delivered by 6pm UK time on Mondays Local Knowledge – country specific analysts and local partners. – Representation and knowledge of local titles and contextual information.

3. February 28, 2016 Confidential & Proprietary Copyright © 2008 The Nielsen Company Page 3 Core Service and Key Features Representative Online Sample 1,000 respondents per territory Ages 13-54 (general sample) + periodic kids 6-12 oversample Must have seen at least 1 movie in the theatre in the past 6 months Strong Quality Control Measures Limited to 2 panel providers 3 month exclusion period Straight-lining Minimum time requirements

4. February 28, 2016 Confidential & Proprietary Copyright © 2008 The Nielsen Company Page 4 Core Service and Key Features Representative Online Sample (cont’d) Increased sample size (n=1,000) provides higher incidence of key targets (i.e. parents, frequent moviegoers, etc.)

5. February 28, 2016 Confidential & Proprietary Copyright © 2008 The Nielsen Company Page 5 Core Service and Key Features Key Timelines Weekly tracking runs from Tuesday to Sunday Partial data can be made available on Thursdays Portal will be provided for access to weekly data and generate custom norms and comparisons TueWedThursFriSatSun Full reports delivered by 1800 GMT (Monday) MonTues Partial Decks Full Report

6. February 28, 2016 Confidential & Proprietary Copyright © 2008 The Nielsen Company Page 6 Core Service and Key Features Greater Representation of Local Knowledge and Titles Market Reports from Local Partners Upcoming films Marketing deployment Recent trends

7. February 28, 2016 Confidential & Proprietary Copyright © 2008 The Nielsen Company Page 7 Core Service and Key Features Keys Aids for Analysis of Tracking Data Advanced Read on Titles 24 wks16 wks8 wks - ReleaseUp to 3 wks Post Release Tracked further if still in top 5 Title Tracking Timeline Movie Release “Intent to View” (ITV) Modules can provide early positioning reads on a title Pre-Post Interest based on brief concept/material exposure Forced Choice versus competitive releases Attribute/Agreement statements for general positioning/mktg effectiveness Aided Awareness of the title Custom “Tack-ons” for more custom analyses for a particular title, franchise, actors/actresses, etc.