1. Founding Brothers on Managing Change “[We Should] Invite The People To Erect The Whole Building With Their Own Hands, Upon The Broadest Foundation.... For The People [are] The Source Of All Authority And Power.” John Adams

2. Values and Ethical Rules Be Clear About Values. Be Clear About Values. Design A Hierarchy Of Values. Design A Hierarchy Of Values. State Values In The Form Of Goals. State Values In The Form Of Goals. Be Explicit About The Ethical Context That Will Guide The Decisions And Actions. Be Explicit About The Ethical Context That Will Guide The Decisions And Actions. Communicate The Values And Contexts To Followers. Communicate The Values And Contexts To Followers. Listen For Reactions And Integrate Them Into The Planning Where Possible. Listen For Reactions And Integrate Them Into The Planning Where Possible.

3. Creating Movement Inspiration Includes An Element Of Action That Propels People To Take Action On Their Own Initiative. Inspiration Includes An Element Of Action That Propels People To Take Action On Their Own Initiative. Encourage Others To Take The Lead. Encourage Others To Take The Lead. Analyze Your Situation With No Past Biases. Analyze Your Situation With No Past Biases. Issue An Eloquent Call To Action. Issue An Eloquent Call To Action. Rally Every Member Of The Organization To A Common Cause. Rally Every Member Of The Organization To A Common Cause.

4. Strategies I Reverse Assumptions That Mire People In Their Existing Paradigm. Reverse Assumptions That Mire People In Their Existing Paradigm. Critical To Every Major Transformation. Critical To Every Major Transformation. Elevate Your Cause To A Higher Level --- One That Will Inspire People. Elevate Your Cause To A Higher Level --- One That Will Inspire People. Communicate Your Messages And Plans With Simplicity, Consistency, And Clarity. Communicate Your Messages And Plans With Simplicity, Consistency, And Clarity. Provide A Forum Where Followers Can Discuss The Messages And Plans. Provide A Forum Where Followers Can Discuss The Messages And Plans.

5. Strategies II Take Time To Verify Key Information. Take Time To Verify Key Information. When Things Look Darkest, Stay Optimistic And Positive. When Things Look Darkest, Stay Optimistic And Positive. Plan An Offensive. Plan An Offensive. Remember That One Inspiring Communication Can Turn The Tide. Remember That One Inspiring Communication Can Turn The Tide. Utilize Two-Way Communication. Utilize Two-Way Communication. It Strengthens Emotional Bonds. It Strengthens Emotional Bonds.

6. Strategies III The More Frequent The Human Contact, The More Progress Will Be Achieved. The More Frequent The Human Contact, The More Progress Will Be Achieved. Rest When Necessary, But Stay Close To The Competition So As To Keep A Watchful Eye On Their Actions. Rest When Necessary, But Stay Close To The Competition So As To Keep A Watchful Eye On Their Actions. Constantly Communicate Your Situation To Those Who May Render Support. Constantly Communicate Your Situation To Those Who May Render Support. Keep Your Sense Of Humor, Even During The Worst Moments Of A Crisis. Keep Your Sense Of Humor, Even During The Worst Moments Of A Crisis.

7. Strategies IV Share The Hardships Of The People You Lead. Share The Hardships Of The People You Lead. Show How Change Interfaces With The Hardships. Show How Change Interfaces With The Hardships. Pull Together As A Team And Take Responsibility For Your Own Situation. Pull Together As A Team And Take Responsibility For Your Own Situation. Combine An Optimistic Attitude With A Grounded Reality In What The Situation Is --- And What Must Be Done To Rectify It. Combine An Optimistic Attitude With A Grounded Reality In What The Situation Is --- And What Must Be Done To Rectify It. Never Give Up Hope. Never Give Up Hope.