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Analytics Tools & Optimization. Your Business Website Why does your web exist? What is the purpose of your website? What are you hopping to accomplish?

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Presentation on theme: "Analytics Tools & Optimization. Your Business Website Why does your web exist? What is the purpose of your website? What are you hopping to accomplish?"— Presentation transcript:

1 Analytics Tools & Optimization

2 Your Business Website Why does your web exist? What is the purpose of your website? What are you hopping to accomplish?

3 Define & Segmentation Define your website conversion (CPC, CPL, CPA, Branding, etc) Define the target market(Segmentation, Lateral Thinking, Competitors, etc) Potential Traffic Sources (Adwords, Facebook, Ad networks, etc)

4 It’s Your Website Optimized? Content Usability Responsive (Mobile) Testing

5 Analytics & Metrics Analytics Dashboard Analytics E-commerce (Enhanced) Google Tag Manager Goals, Events, Kpi, Funnels

6 Analytics Dashboard

7 Segmentation

8 Analytics Dashboard Widget

9 Analytics E-commerce For E-commerce and similar sites

10 Analytics E-commerce Overview

11 Analytics E-commerce Type Of Product

12 Product SKU

13 Analytics E-commerce Categories Source

14 Analytics E-commerce Source’s ROI

15 Analytics E-commerce Connect with Adwords and Uploads Costs

16 Google Tag Manager Tagging Tag Based Campaings Goal Events Campaigns

17 Google Tag Manager

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21 Questions? Ignacio Perez www.seo.com.uy


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