1. POLISH TRADITIONAL STORIES POLISH TRADITIONAL STORIES The legend of Warsaw mermaid The legend of Toruń gingerbread LUCERNA Understanding European Customs Approaching Languages and National Realities İzmir, Turkey 29-09-2013

2. Research company founded in 2001, Warsaw Market and public opinion research ~150 interviewers, auditors and outdoor researchers Several thousand of projects, hundreds of thousands of interviewed respondents Mainly: - PAPI, CAPI, CATI, CAWI - B2C and B2B - Mystery Shopping - FGI, IDI, etc. Visit: www.konsum.pl

3. Odysseus and the Sirens

4. "Sirin and Alkonost” In Greek mythology, sirens were represented as half human, half bird

5. Sirens as half women, half fish... and not only women

6. THE LEGEND OF WARSAW MERMAID

7. Once upon a time...

8. In a fisherman's hut...

9. As years went on...

10. Mermaid's release

11. Mermaid as Warsaw's symbol

12. In another town on the Vistula river...

13. THE LEGEND OF TORUŃ GINGERBREAD

14. In the lovely old town of Torun...

15. A good deed

16. Secret of the Elf Queen

17. During the night before king's arrival...

18. Royal reception

19. Happy end!

20. THANK YOU KONSUM Al. Ujazdowskie 20/41 00- 478 Warszawa, Poland Dorota Milke „Lucerna” Coordinator in Poland Izabela Żuk Storyteller Mobile:+48 606 296 157 lucerna@konsum.pl